Encord
Senior Growth Manager, ABM
2mo ago
EuropeSenioraccount-based marketingcustomer marketingpipeline managementteam leadershipai agentssalesforcecampaign management
Lead account-based and customer marketing strategy to build pipeline and deepen engagement with enterprise technical buyers, managing a team and aligning growth programs with revenue.
About the company
- Encord is the universal data layer for AI that helps 300+ AI teams train and run models on the right data. Our platform indexes, curates, annotates, and evaluates data across the full AI lifecycle, from development through production.
- Trusted by Woven by Toyota, AXA, UiPath, Zipline, and more. We're an ambitious team of 100+ working at the frontier of AI and have raised $60M in Series C funding from Wellington Management, CRV, Next47 and Y Combinator.
Responsibilities
- We're looking for a Senior Growth Manager to architect how enterprise technical buyers find, evaluate, and choose our platform — from first signal to closed deal. You'll own our account-based and customer marketing strategy, building pipeline from target accounts, deepening engagement with existing customers, and operating as a true partner to Sales. You'll lead a squad of three, setting direction, developing your team, and ensuring output connects directly to revenue.
- Lead and develop your team — setting clear priorities, unblocking people, and maintaining a high bar for output across all growth programmes
- Own ABM strategy for target enterprise accounts — coordinating content, campaigns, outreach, and in-person touchpoints to drive qualified pipeline in partnership with Sales and SDRs
- Deploy AI agents to monitor account-level signals, identifying when target accounts are moving from cold to warm and surfacing the right moment for Sales to engage
- Use AI-driven intent tools at the contact level to flag high-intent prospects, inform personalisation, and help Sales prioritise outreach across an account
- Build and own our conference and field event strategy — identifying the right moments in the ML and data ops calendar, activating target accounts before and after events, and converting in-person presence into pipeline
- Develop co-marketing programmes with technology partners across the ML and data ops ecosystem — turning integrations and shared customers into joint campaigns and warm introductions into target accounts
- Develop customer marketing programmes that deepen adoption, support expansion conversations, and turn customers into advocates
- Work closely with AEs and Sales leadership to ensure Sales receives well-qualified, well-timed opportunities
- Manage lead routing, enrichment, and nurture tracks to reduce friction across enterprise buyer journeys
Requirements
- 3+ years in B2B growth, strategy, finance, or a commercially rigorous field — with a track record of owning outcomes, not just workstreams
- Experience managing or leading small teams, with the ability to get the best out of people while keeping programmes moving
- Experience building and executing ABM, field event, or co-marketing programmes in a B2B environment
- Familiarity with AI-driven intent and signal tools (e.g. 6sense, Bombora, Clay) and how they integrate into a GTM motion
Other
- You're comfortable working directly with revenue-facing teams — whether that's Sales, BD, or CS — and you understand what it takes to move a complex deal forward
- You're structured and precise in how you think about markets — you know how to map a landscape, identify where to focus, and build programmes that convert that focus into pipeline
- You're energised by in-person relationship building — conferences, roundtables, and industry events are where you do some of your best work
- You're quick to pick up new tools and workflows — you're already using AI to work faster and smarter, and you're curious about where it goes next
- You can get up to speed quickly on technical topics — ML/AI concepts, data infrastructure, and developer tooling are areas you're motivated to go deep on
- Competitive salary, commission, and equity in a high-growth start-up
- Strong in-person culture — most of the team works from our London office 3+ days/week
- 25 days annual leave + UK public holidays
- Annual learning & development budget
- Travel for customer visits, events, and conferences across the UK and Europe
- Company lunches twice a week
- Monthly socials & bi-annual team offsites