Encord

Senior Product Marketing Manager

2mo ago

160000 –250000 USD / yearUSASeniorsales enablementcontent marketingmarketing campaigns

Lead product marketing and messaging for the Encord AI data platform across various use cases and personas.

Encord is the universal data layer for AI that helps 300+ AI teams train and run models on the right data. Our platform indexes, curates, annotates, and evaluates data across the full AI lifecycle, from development through production.
Trusted by Woven by Toyota, AXA, UiPath, Zipline, and more. We're an ambitious team of 100+ working at the frontier of AI and have raised $60M in Series C funding from Wellington Management, CRV, Next47 and Y Combinator.

We are looking for a rockstar Senior Product Marketing Manager to join our Marketing team. As our second product marketer, you will lead the marketing of the Encord Platform — owning how we message Encord across targeted use cases, verticals, and personas. This is a critical role for the business, and you will become the subject matter expert for the end-to-end platform.
Own the messaging of Encord, as well as the messaging for platform-wide capabilities
Amplify platform-level messaging through the Encord website and channels
Build and deliver sales enablement with high CSAT scores with field teams
Be the expert in any platform-specific messaging for campaigns and events, and enable GTM teams with highly performant content to drive strong engagement and pipeline
Deliver a drumbeat of compelling customer stories, highlighting Encord Platform capabilities, technical details, and realized value
Hone messaging by developing value proposition and messaging frameworks, driving articulation of product portfolio positioning aligned to Encord's targeted audiences and ICP
Help build a product our customers love
Collaborate closely with product & engineering to identify needs and sharpen product offerings based on the competitive landscape and customer feedback

5+ years of product marketing experience at an enterprise software company, preferably including PMM experience at early-stage AI startups
Excellent writing skills for succinct messaging targeting AI/ML engineers and AI executives
Deep understanding of the Data and AI space
Experience building compelling technical and business content
Proven ability to collaborate with sales, growth marketing, and product teams
Preferred: technical academic background (BS in Computer Science or related discipline)

A proven track record in product marketing with experience on technical products
Strong understanding of Data & AI platform offerings, with experience creating messaging and positioning for technical products targeted at the enterprise market
Ability to build strong working relationships with stakeholders to deliver joint messaging and GTM plans
Experience creating compelling product and thought leadership content to support customers and Growth/Demand marketing campaigns
Comfortable owning and running direct customer engagements
Strong public speaker with the technical aptitude to become an end-to-end expert on the Encord platform, including the ability to demo at events and to prospects
Competitive salary, commission, and meaningful equity in a high-growth startup
Clear, accelerated growth opportunities as the company scales rapidly
Strong in-person culture: 3–5 days/week in our newly launched North Beach loft office
Flexible PTO to fully recharge
18 paid vacation days in the U.S. plus federal holidays
Annual learning & development budget
Comprehensive health, dental, and vision coverage
Frequent travel opportunities across the U.S., London, and Europe
Bi-annual company offsites, twice-weekly team lunches, and monthly socials