Pocket
Performance Creative Director
New
80000 –140000 USD / yearUSADirectorRemotecopywritingad creationdirect response marketingmeta adsgoogle adsa/b testingcreative production
Lead and execute end-to-end ad creation, copywriting, and creative strategy to drive direct response marketing and revenue growth.
Requirements
- You have successfully scaled multiple brands to at least multiple 7 figures per month through creative strategy
- You are deeply well-versed in direct response marketing and current advertising trends
- Experience working closely with media buyers to iterate rapidly on creative tests
- You are a hands-on operator who can write compelling copy and direct visual creation
- You understand how to research competitors and turn insights into winning ads
- You live in the data - you understand CAC, ROAS, and conversion rates, and use them to dictate your creative decisions
- You move fast, ship quickly, and do not wait for instructions
- You are comfortable being accountable for the performance and ROI of your creatives
- You take initiative and figure things out
- You care about results and conversions, not just aesthetics
- You are fast, direct, and focused
- You are comfortable operating with high expectations
- You communicate clearly and without noise
Conditions
- High ownership and direct impact on company growth
- Work closely with founders and senior team
- Fast paced environment with real responsibility
- Competitive compensation
Other
- We’re hiring a Creative Director to lead our ad creation, copywriting, and overall creative strategy.
- This is not a purely managerial or “ideas only” role. You are expected to be deeply hands-on, stepping in to write copy, direct ad creation, and execute fast without heavy onboarding.
- You will own the creative engine that drives our direct response marketing, staying ahead of trends and researching the competition to ensure our creative scales revenue.
- Manage and execute end-to-end ad creation, from initial hook concepts to final high-performing assets across Meta, Google and other paid channels
- Direct and write high-converting, direct response copywriting across all paid channels
- Brief designers and video editors, and manage the full creative production workflow
- Research competition and market trends continuously to keep our creative edge sharp
- Build and iterate on creative assets that directly support aggressive growth and scaling goals
- Partner closely with the marketing team to align creative output with revenue targets
- Continuously A/B test, analyze data, and optimize creatives based on hard performance metrics, turning insights into the next winning iteration
- Background in high growth DTC, consumer tech or premium hardware
- Previously operated as a lead creative in a fast-moving, aggressive growth environment
- You need detailed onboarding and step-by-step instructions
- You prefer high-level brand planning over hands-on direct response execution
- You only want to manage teams or agencies without touching the work yourself
- You are not comfortable being accountable for measurable growth and revenue