Attentive
Senior Product Marketing Manager - Data & Integrations
4d ago
USASenior
Lead go-to-market, positioning, and adoption for the Data & Integrations Platform at Attentive.
Responsibilities
- Attentive is hiring a Senior Product Marketing Manager to lead go-to-market, positioning, and adoption work for our Data & Integrations Platform. This is a high-impact role responsible for translating EPD’s technical integration investments into a credible enterprise data platform story, data platform positioning, and running the launch and measurement process for strategic Data & Integrations Platform features and partner integrations.
- Own Data & Integrations Platform positioning for enterprise buyers and sellers
- Lead launch strategy and execution for Data & Integrations Platform integrations, managing open-beta to GA tiering and coordinating GTM cadence
- Drive partner GTM for APIs and integrations, turning technical capabilities into business outcomes and co-marketing
- Build and run release marketing so customers and internal teams know availability, tiering, and adoption paths
- Create external proof points, case studies, and technical enablement (sales decks, battlecards, developer docs) to demonstrate integration value and boost adoption
- Define success metrics and partner with Analytics for post-launch measurement and revenue attribution
- Lead cross-functional launch motion for Data & Integrations Platform features and integrations, including launch planning, beta management, internal enablement, and post-launch measurement
- Develop positioning for data-platform features
- Partner with Partnerships to scope co-marketing and partner GTM
- Equip revenue org with playbooks and sales-ready assets for Data & Integrations Platform
- Capture and synthesize market feedback for Data & Integrations Platform product prioritization and messaging refinement (call listening, win loss, analyst, competitive)
- Track and report adoption for Data & Integrations Platform launches
Nice to have
- Prior PMM or GTM experience specifically tied to a CDP, data platform, or complex integration product
- Experience working with product and engineering teams on API-first GTM
- Familiarity with partner ecosystems and partner-led launches
- You'll get competitive perks and benefits , from health & wellness to equity, to help you bring your best self to work.
Other
- Min 5+ years working in product marketing
- Experience working for a B2B SaaS technology company, preferably in martech, commerce tech, or a fast-moving startup
- Deep knowledge of data platforms, integrations, or APIs. Direct experience marketing a data platform is preferred. Please highlight any hands-on experience with data platforms, Snowflake, Hightouch, Amperity or similar platforms in your application
- Proven ability to translate technical integration capabilities into commercial value and customer proof points
- Experience building launch processes and running multi-stakeholder GTM cadences
- Experience influencing cross-functional stakeholders at a variety of levels and building enablement that drives adoption
- Strong written and verbal communication, organization, and prioritization skills
- Passion for storytelling and making technical products accessible to commercial buyers
- The US base salary range for this full-time position is $150,000 - $165,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location
- #LI-MM1
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