Senior Manager, Lifecycle Marketing Operations

Other

• Own end‑to‑end build, launch, and QA for Tier 0 and other high‑impact campaigns (product drops, strategic webinars, flagship events, ABM programs, partner campaigns) in Marketo and Salesforce.
• Serve as the real-time operational counterpart to Demand Gen and SDR leaders during key launches (e.g., content updates, last‑minute list changes, routing or SLA tweaks).
• Own the campaign architecture across Marketo and Salesforce for your scope: program templates, channel and SFDC campaign types, UTMs, statuses, and success definitions.
• Maintain and improve lead lifecycle flows, campaign membership rules, and key operational workflows that affect pipeline measurement and SDR follow-up.
• Own the MarTech stack that supports lead generation and follow-up (e.g., Marketo, Goldcast, LeanData etc).
• Contribute to cross‑functional initiatives that improve the end‑to‑end revenue engine (e.g., lead prioritization, routing enhancements, new scoring models, attribution updates).
• 5+ years in Marketing Operations, Campaign Operations, or Demand Gen operations roles in B2B SaaS.
• Proven track record owning complex, multi-channel campaign builds and being the go‑to Marketo/SFDC/Hubspot expert for demand teams.
• Strong working knowledge of Salesforce campaigns, opportunities, leads/contacts, and how they connect to reporting and attribution.
• Strong communication skills; can translate between marketers, SDRs, and ops/engineering partners.
• Comfortable operating in a fast‑moving environment with evolving priorities, and proactively surfacing risks and tradeoffs.
• This role is hybrid (4 days a week in our San Francisco or Mountain View office)