Stockx
Category Manager - Sneakers
1mo ago
USAMiddle
Lead growth and strategy for the sneaker category within a commerce initiative at StockX, focusing on culture, community, and market expertise.
Requirements
- Deeply embedded in sneaker culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem
- 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in sneakers, streetwear, or adjacent ecosystems
- Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt
- Strong relationship builder with credibility among sellers, creators, and community members
- Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives
- Entrepreneurial, scrappy, and energized by building something from the ground up
Nice to have
- Existing network of sneaker resellers, store owners, creators, or influencers
- Experience buying and selling sneakers or operating within resale marketplaces
- Familiarity with content-driven commerce, creator platforms, or enthusiast communities
- Experience working cross-functionally with product and engineering teams
Other
- StockX is the world’s leading marketplace for current culture, built at the intersection of commerce, community, and credibility. Sneakers are foundational to StockX — not just as a category, but as a culture, an economy, and a global community.
- We are expanding how sneaker culture shows up on StockX through creator-driven, community-oriented commerce experiences that blend storytelling, expertise, and transaction. To do this well, we need category leaders who don’t just understand the sneaker market — they live inside it.
- The Sneakers Category Manager is the single-threaded owner of sneaker category growth within a new, high-priority commerce initiative. This person is the in-house expert on sneaker culture, people, economics, and moments — and is responsible for translating that expertise into supply growth, engagement, and GMV.
- You will act as:
- The internal authority on the primary and secondary sneaker ecosystem
- The external face of StockX to sneaker sellers, creators, and community leaders
- The architect of the sneaker go-to-market / growth playbook for this new initiative
- This role blends deep cultural fluency, strategic ownership, and hands-on execution. Early on, you will own everything related to sneakers within this initiative. As the category scales, you will grow into a leader overseeing a broader sneaker portfolio and team.
- Define and execute the growth strategy for sneakers within the platform
- Own category-level performance across supply, engagement, and revenue
- Establish quarterly goals, leading indicators, and operating rhythms
- Maintain deep, current knowledge of sneaker culture, including:
- Key sellers, creators, collectors, and resellers
- Sub-segments (hype vs. GRs, vintage, performance, regional markets, etc.)
- Drops, releases, brand dynamics, and cultural moments
- Pricing dynamics, liquidity, and resale economics
- Serve as the internal voice of the sneaker community, informing product, marketing, and platform decisions
- Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators
- Personally recruit and onboard flagship sellers who set the tone for the platform
- Develop seller strategies that balance credibility, storytelling, and commerce
- Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion
- Partner with Category Marketing to design culturally authentic activations
- Experiment with new approaches and iterate quickly based on performance and feedback
- Work closely with Account & Partnerships Managers to scale seller acquisition and support
- Collaborate with Product and Engineering to shape features and tools that matter to sneaker sellers and buyers
- Provide clear, actionable insights from the market to influence roadmap prioritization
- Document learnings, frameworks, and best practices that can be reused across future categories
- Help define what “great” looks like for category ownership at StockX
- Support hiring and onboarding as the sneaker category team grows
- Sneakers will define the early perception and success of this new commerce initiative at StockX. This role sets:
- The cultural bar for the platform
- The go-to-market & growth blueprint for future categories
- The credibility of StockX with the sneaker community
- You will have outsized influence on how StockX expands its leadership from marketplace into deeper cultural engagement.
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