Hirehangar
Brand Content & Social Media Manager
2d ago
1000 –2500 USD / yearWorldwideRemotecontent creationsocial media managementinfluencer marketingcontent calendarstorytellingugc coordination
Manage and execute strategic brand content and social media for a fast-growing D2C baby subscription brand to drive engagement and growth.
Responsibilities
- Content Creation
- Produce scroll-stopping short-form video and image content tailored to parents and moms on Instagram
- Champion a real, human, non-AI content aesthetic that reflects the brand's warmth and authenticity
- Communicate product value through storytelling — not sales-speak
- Calendar & Scheduling
- Own and manage a full social content calendar end-to-end
- Write on-brand captions, select thumbnails, and handle all scheduling and publishing
- Maintain brand consistency and posting cadence with minimal oversight
- Influencer & UGC Coordination
- Proactively source and build relationships with influencers, mom content creators, and UGC contributors
- Build and manage a content flywheel so the brand always has a pipeline of fresh, authentic material
- Repurpose and organize creator content across Instagram and other channels
- Growth & Optimization
- Lead Instagram growth through strategic content, engagement, and community building
- Track performance and iterate based on what resonates with the target audience
Requirements
- Excellent written and spoken English — native or top-tier fluency required
- Strong portfolio demonstrating end-to-end social media ownership for consumer brands
- Proven ability to produce visually polished, on-brand content well beyond basic design tools
- Experience managing influencer or UGC programs independently
- Comfortable operating as a one-person content engine: strategy, creation, scheduling, and reporting
- Must have prior remote work experience with US or UK-based companies and be fluent in remote collaboration tools (Asana, ClickUp, WhatsApp, Google Workspace, or similar). Applications without this experience will not be considered.
Nice to have
- Background in baby, parenting, kids, lifestyle, or similarly trust-driven consumer niches
- Experience with D2C e-commerce or subscription box brands
- Familiarity with the US mom/parent audience tone and sensibility
- Comfort appearing on camera for content or candidate video profiles
Other
- Join Hire Hangar and work with fast-growing global companies while building a long-term career.
- Job Title Brand Content & Social Media Manager – D2C Baby Brand
- Location Remote
- Time Zone Flexible – Outcome-Based
- Role Overview We are looking for a Brand Content & Social Media Manager to own the full content engine for a fast-growing D2C baby subscription brand. This is not a scheduler or a posting role — we need someone who thinks strategically and executes independently: from concept and creation through to influencer coordination and performance iteration. You will be the creative force behind a brand that connects with real parents, builds genuine community, and drives subscription growth through authentic storytelling.
- Instagram (primary channel)
- Video/content creation tools (beyond Canva — demonstrate what you use)
- Project management tools: Asana, ClickUp, or similar
- WhatsApp, Google Workspace, and standard async collaboration platforms
- Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps — the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
- We connect top talent with vetted employers, competitive pay, and real growth opportunities.