Hirehangar
Social Content Strategist & Creator
2d ago
1000 –2500 USD / yearWorldwideRemoteinstagramcontent creationinfluencer marketingugc
Lead and execute the Instagram content strategy for a D2C baby subscription brand, including content creation and influencer engagement.
Responsibilities
- Strategy & Planning
- Develop and own the Instagram content strategy aligned with brand values and subscription growth goals
- Build and manage a detailed content calendar that keeps the brand posting consistently and on-brand
- Identify content gaps and opportunities, and proactively bring ideas to the table
- Content Creation & Production
- Create engaging short-form video and static content — authentic, human, and never AI-looking
- Write captions that connect with moms and parents without sounding salesy
- Select cover images, manage thumbnails, and ensure every post looks intentional and polished
- UGC & Influencer Sourcing
- Actively find and reach out to influencers and UGC creators in the parenting and lifestyle space
- Build a content library and flywheel so fresh, authentic material is always available to publish
- Coordinate approvals, repurposing rights, and cross-channel use of creator content
- Performance & Iteration
- Monitor Instagram analytics and adjust strategy based on engagement and growth trends
- Report on what is working and evolve the approach with each content cycle
Requirements
- Native or near-native English fluency in both writing and speaking
- A compelling portfolio showing real brand ownership — not just posts you were given to schedule
- Demonstrably strong visual sensibility and content production skills beyond basic Canva
- Hands-on experience running influencer or UGC coordination pipelines
- Proven track record owning a social media presence from strategy through execution
- Must have prior remote work experience with US or UK-based companies and proficiency with remote tools such as Asana, ClickUp, WhatsApp, or Google Workspace. Applications without this experience will not be considered.
Nice to have
- Experience with baby, parenting, family, or lifestyle consumer brands
- Background working with D2C or subscription-based e-commerce businesses
- Understanding of the US parenting demographic — what resonates, what turns them off
- Willingness and comfort with on-camera appearances for content or candidate videos
Other
- Join Hire Hangar and work with fast-growing global companies while building a long-term career.
- Job Title Social Content Strategist & Creator – D2C Baby Subscription Brand
- Location Remote
- Time Zone Flexible – Deliverable-Based
- Role Overview A growing D2C baby subscription brand is looking for a Social Content Strategist & Creator to lead its Instagram presence and replace a US agency with someone who truly gets the brand. This role is for a self-directed professional who can develop and execute a full social strategy, produce high-quality content that speaks to modern parents, and build a steady stream of influencer and UGC-driven material — all with minimal hand-holding. If you love building brands that feel real, relatable, and trustworthy, this is for you.
- Instagram and short-form video platforms
- Advanced content creation and video editing tools (list your stack in your application)
- Asana, ClickUp, or equivalent project management tools
- Google Workspace, WhatsApp, and async communication platforms
- Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps — the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
- We connect top talent with vetted employers, competitive pay, and real growth opportunities.