Tilt
Marketing Manager
2d ago
Europemarketing budgetsinfluencer marketingevent marketing
Marketing Manager to grow a vertical in the UK, focusing on campaigns and content in a fast-scaling consumer tech company.
Responsibilities
- Reporting to the VP of Categories & Expansion, you'll own marketing for Fashion at Tilt: the campaigns, the content, the channels, and the demand they drive.
- You'll have tools here that don't exist elsewhere on the platform: our clips feature and agentic search are both a natural fit for fashion, and you'll be the one building campaigns and content that put them to work. This isn't a broad marketing role. It's a focused one, on one category, with a clear mandate to grow it.
- In your first 0–3 months
- Get deep into Fashion at Tilt: understand the buyers, the sellers, the competitive landscape
- Develop the strategy for Fashion category marketing across paid, organic, and digital content
- Build and own our marketing calendar for the category, ensuring that we have a high density of reasons for users to engage with the platform
- Launch community and in person events to make sure we’re top of mind for buyers and sellers
- In 3+ months and beyond
- Own the Fashion marketing strategy end-to-end: what we run, where, and why
- Launch influencer marketing for a fashion category and hit the first time buyer targets
- Build a repeatable content and campaign engine for the category, not just one-off pushes
- Become an expert on what our Fashion users looking for and use that knowledge to iterate our strategy and campaign engine
- Report on what's working across the category and use it to shape where we invest next
- Grow your scope as Fashion grows, with more ownership over budget and headcount as the results show
Requirements
- You've worked across brand, lifecycle, or content long enough to have run campaigns end-to-end, not just supported them. You've owned a channel, shipped it, measured it, and improved it off the back of real data. You know how to turn a rough brief into something that ships.
- A bias for action: you'd rather test a campaign and iterate than wait for the perfect brief
- Strong instincts for content and creative, and a track record of campaigns that performed
- Understand the importance of data-based decision making and comfort in key metrics like CAC, LTV, conversion, etc.
- Experience building marketing strategy from scratch, not just executing someone else's calendar
- Organised and reliable: you can run multiple campaigns at once and see them through
- Genuinely excited by fashion, streetwear, and vintage, and the communities around them
- Comfortable owning ambiguity and moving at the pace of an early, fast-scaling company
- Nice to have
- Experience marketing search or discovery products (agentic search, recommendation engines)
- Experience marketing a declining or underperforming category back to growth
- Familiarity with live commerce, marketplaces, or community-led growth
Conditions
- 29 days off, plus UK bank holidays
- Your birthday off, no questions asked
- Share options to become a true stakeholder in our success
- 3% pension contribution from Month 2 (auto-enrolment)
- Unlimited phone/video and in-person therapy (phone therapy covers partner and dependants 16–18 years old)
- 24/7 phone GP, including private prescriptions (including partner and children)
- MacBook and tech budget to get you set up your way
- Gym membership
- Free Deliveroo if you're working late
- We welcome applicants from all backgrounds and experiences, and we're committed to fostering an inclusive, diverse workplace.
- If you don't meet every single requirement in the job description, please don't be put off from applying. We value potential and a willingness to learn over ticking every box — your unique perspective could be exactly what we're looking for.
- Let us know if you need any adjustments during the application process — we're happy to help.
Other
- Tilt is at the forefront of commerce, building a net-new way to buy and sell online . As we enter our next phase of growth, we’re building our marketing function and seeking a Marketing Manager to grow a vertical in the UK .
- This is a rare opportunity for someone who wants to sit at the intersection of marketing, operations and brand to design and execute strategies at a fast-scaling consumer tech company. You will be doing everything from managing marketing budgets to executing across influencer marketing, event marketing,
- Tilt’s mission is simple: Make Commerce Alive .
- From static store website builders to impersonal marketplaces, today's ecosystem is aging fast. It was built for transactional experiences, not for the new generation of merchants who grow through attention , community and personality .
- In the UK alone, millions of shoppers , from sneakerheads and Y2K girlies to collectors and parents, have signed up to Tilt. Our platform has helped sellers go from zero to £1M+ in earnings , and hundreds more earn above the UK median income. And we are just getting started.
- You'll get broad, hands-on exposure across brand, lifecycle, and content — the kind of range that's hard to find early in a career
- You'll learn directly from senior operators and grow fast, with real ownership from the start
- You'll have a direct line to product, engineering, and leadership — when you spot something worth doing, you'll be heard
- You'll be joining a mission-driven team backed by world-class investors
- You'll work alongside curious, kind, and wickedly smart teammates who care about getting things right
- You'll help redefine how millions of people shop online
- Location: On-site (5 days a week from London, King's Cross office)