Unity Advisory
GTM Engineer
2d ago
EuropeRemoteapidata pipelinesautomationemail outreachlinkedinclayapollo
Builder role designing and maintaining the systems powering Unity Advisory's go-to-market engine for targeted outreach to CFOs and PE deal teams.
Responsibilities
- This is a builder role. You'll help design, build and maintain the systems that power Unity Advisory's go-to-market engine — the data pipelines, outreach infrastructure, enrichment workflows and automation that gets us in front of the right CFOs and PE deal teams at the right moment.
- You think in code and workflows, not spreadsheets. You have hands-on experience with GTM tooling, know how to work with APIs, and are comfortable in a terminal as well as a slide deck. You'll work closely with senior stakeholders to keep the commercial machine fast, accurate and converting.
- Support the build and maintenance of automated pipelines that enrich, segment and score target lists — CFOs at PE-backed businesses, finance leaders across our core sectors.
- Integrate data sources (Companies House, Dealroom, LinkedIn, news feeds) to surface trigger events: funding rounds, leadership changes, new deals.
- Build and manage multi-channel outreach sequences across email and LinkedIn using tools like Clay, Apollo or Instantly.
- Write and iterate on outreach copy — specific, well-timed, and nothing like a template.
- Automate follow-up cadences and meeting scheduling so senior team members stay focused on conversations, not admin.
- Contribute to the GTM tech stack — CRM, enrichment tools, sequencing platforms, AI tooling.
- Build and maintain reporting dashboards that show what's been sent, what's landed and what's converted.
- Identify and flag pipeline bottlenecks and implement fixes programmatically.
Nice to have
- Familiarity with the CFO, finance buyer or PE landscape.
- Exposure to ABM, pipeline analytics or event-based campaign execution.
- Experience contributing to a GTM function build-out.
Other
- Unity Advisory is a challenger advisory firm. Built for the AI-enabled world, we operate a lean, conflict-free model that embeds AI across all workstreams. Free from audit conflicts, focused entirely on high-impact outcomes for CFOs making high-consequence decisions. We're scaling fast and building the commercial infrastructure to match.
- 3–5 years of experience working with GTM systems in a B2B or SaaS environment.
- Solid coding ability — Python, JavaScript or similar. Comfortable building lightweight tools when off-the-shelf doesn't cut it.
- Hands-on experience with the modern GTM stack: Clay, Apollo, HubSpot, Instantly, LinkedIn Sales Nav, and AI tooling for enrichment and content generation.
- Comfortable with APIs, webhooks and no-code/low-code tools (Zapier, Make, n8n).
- Good written communication — you can write outreach copy as well as you can write code.
- Organised, structured and able to manage your own workload with minimal supervision.
- Real ownership, high visibility and the chance to see the direct impact of what you build. You'll work closely with a fast-moving team and play a meaningful role in shaping how a growing advisory firm goes to market. We're building something different — and we want people who want to build it with us.
- We are committed to an inclusive recruitment process. If you need any adjustments at any stage, please let us know.
- We do not accept unsolicited CVs from third party agencies.