Formance
Business Development Representative — Fintech & Crypto
3mo ago
USAlinkedinemail outreach
Responsible for generating high-quality sales pipeline in fintech and crypto sectors by conducting personalized outreach and discovery to technical decision-makers.
Requirements
- 1+ year in a B2B tech sales environment. You've done real outbound, not just inbound qualification.
- More than experience, we care about how you operate. Do you do your homework before reaching out? Can you hold a technical conversation without a script? Do you iterate on what's not working instead of sending the same sequence on repeat?
- You're comfortable in an early-stage environment where you help build the process, not just execute it. You're a doer — high volume, high quality, and you don't wait to be told what to do next.
Conditions
- 70k base · $115K OTE with uncapped variable · Equity · 401(k) · Health insurance · Annual team offsite in Europe
Other
- 📍 SoHo, New York, NY · Full-time · From June 2026
- Formance is a $21M Series A company backed by PayPal Ventures and top-tier investors, building the financial backend that powers the next generation of fintechs, banks, and digital platforms.Already partnering with Coinbase, Fireblocks, and leading financial platforms across the US and Europe.
- We opened our New York office almost a year ago. We have the product, the momentum, and a growing revenue team. What we need now is someone who can generate high-quality pipeline from scratch — reaching out to the right people, starting real conversations, and knowing how to talk to engineers and technical decision-makers without losing them in the first two minutes.
- This isn't a role where you follow automated sequences and wait for replies. It's for someone who actually enjoys the hunt — researching a prospect, crafting an outreach that cuts through the noise, and turning a cold intro into a qualified conversation.
- Own outbound from end to end — identifying high-potential targets across fintech, crypto, and financial infrastructure, crafting personalized outreach across email and LinkedIn, and running initial discovery calls before handing off to the AE team.
- Your buyers are VP Engineering and CTOs. You'll need to understand what they're building well enough to make them feel like Formance gets their problem — before they've ever heard of us.
- Work closely with the founders and AEs to sharpen messaging, test new approaches, and help build the outbound playbook as we scale the US market.
- We're building the infrastructure layer for modern money movement — open-source at the core, with a growing suite of financial backend modules used by platforms operating at global scale.
- Technical docs · GitHub