Fitt
VP of Growth Marketing
2mo ago
USAHeadRemotemetagoogleyoutubetiktokpaid acquisitionaffiliate marketingcreative strategy
Lead and scale the growth marketing system including paid acquisition, organic growth, creative strategy, and partnerships to drive customer growth and optimize CAC and LTV.
Requirements
- 6+ years of DTC eCommerce Growth experience (CPG / VMS highly preferred)
- Expert understanding of building repeatable, scalable growth systems, not just paid ads
- Team leader and people manager, capable of driving channel-level performance
- Expert knowledge of how to efficiently scale new customer acquisition for a subscription-heavy CPG brand
- World-class creative strategist: can build frameworks for ad creatives, angles, hooks, messaging, understand landing page CRO best practices, etc.
- Shopify ecosystem expert (Platform functionality, apps, integrations)
- Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, iROAS, etc)
- Experience leveraging next-gen attribution tactics / platforms for incrementality testing / MMM modeling (Haus, Prescient, Triple Whale, Northbeam)
- Very strong retention knowledge, especially around driving subscriber LTV / churn reduction
- Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV
- Ability to design and test landing pages, page components and UX/UI enhancements as part of an ongoing CRO process
- Can manage external agencies and contractors while owning outcomes
- Care deeply about health, food, and building a brand with integrity
- Prefer low-ego, remote, async work environments
Other
- Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.
- We’re filling this role for a client, A real-food nutrition company focused on regeneratively raised meat snacks and supplements, crafted to make eating like a human easy, honest, and impactful.
- We’re hiring a VP of Growth to own the entire growth engine. This is not a channel role. This is not a “manage agencies” role. This is a build, lead, and scale the machine role.
- You will architect and run a modern DTC growth system across:
- Paid acquisition
- Organic / founder-led growth
- Creative strategy
- Affiliate + partnerships
- Lifecycle + retention
- Offer + funnel design
- You’ll lead a cross-functional team and be directly responsible for driving new customer growth, CAC efficiency, and LTV expansion.
- Build and continuously evolve our growth playbooks
- Design scalable systems for: Paid acquisition (Meta-first, multi-channel expansion)
- UGC + creator pipelines
- Affiliate / performance partnerships
- Founder-led organic growth (critical)
- Translate strategy into clear weekly execution + KPIs
- Oversee multi-million dollar annual spend
- Drive performance across: Meta (core), Google / YouTube, Emerging channels (TikTok, etc.)
- Optimize to contribution, not vanity ROAS
- Continuously push new audience + creative expansion
- Own the creative engine , not just performance
- Build repeatable systems for: High-volume UGC production
- Ad concept pipelines (hooks, angles, offers)
- Iteration velocity
- Partner tightly with content + founder to unlock scroll-stopping creative
- Build systems that convert: Organic reach → leads → customers
- Launch and scale: Lead magnets
- Advertorial funnels
- “Blog ads” / whitelisting strategies
- Constantly ideate and test: Offers (bundles, discounts, entry points)
- Funnels (sample packs, subscriptions, lead gen)
- Improve AOV, Conversion rate, and New customer acquisition efficiency
- Build a subscription-first growth engine
- Drive Repeat purchase rate and Cohort LTV (30 / 60 / 90 day)
- Partner with Retention lead on: Email / SMS
- Post-purchase flows
- Retention campaigns
- Lead and develop a high-performance growth org: Paid, Retention, Creative / Content, Affiliates, and Brand / Partnerships
- Set clear ownership, KPIs, quarterly rocks and accountability
- Create a culture of Speed, Ownership, Relentless iteration