PR & Communications Director, Americas

Other

• Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.
• We’re filling this role for a global brand at the forefront of longevity and health optimization, redefining how people approach performance, wellbeing, and long-term health.
• The PR & Communications Director, Americas will be responsible for building, elevating and protecting the company’s brand reputation across the U.S. and the broader Americas region, with a strong focus on the U.S. as a strategic growth market.
• This is a high-impact, externally facing leadership role, designed for a well-connected communications expert with a proven track record in premium/luxury brands, ideally within health, wellness, longevity, or lifestyle sectors.
• This role will be instrumental in shaping the company’s perception as a leading global authority in health optimization and longevity.
• Define and execute the PR & Communications strategy for the Americas, aligned with global brand objectives
• Position the company as a category-defining leader in longevity and proactive health
• Lead storytelling across key verticals: Longevity & preventive medicine
• Executive health & performance
• Women’s health & hormonal optimization
• Regenerative therapies & advanced diagnostics
• Lifestyle transformation & healthspan
• Own and grow relationships with top-tier media outlets
• Secure high-impact coverage, features, profiles, and expert placements
• Actively manage media pipeline, ensuring consistent top-tier visibility
• Leverage and expand a strong network of: Editors, journalists, and producers
• Top-tier podcast hosts and platforms
• KOLs in health, longevity, biohacking, performance, and luxury lifestyle
• Identify and activate ambassadors and credible voices aligned with the company’s positioning
• Drive participation of internal experts in high-authority conversations and platforms
• Develop strategic partnerships with: Leading health & wellness brands
• Longevity platforms and communities
• Premium/luxury lifestyle brands
• Corporate and executive networks
• Structure collaborations that generate: Visibility
• Credibility
• Qualified demand
• Lead PR-driven events across key feeder cities (NYC, Miami, LA, Mexico City, Vancouver, Toronto, etc.) Media luncheons and press events
• Thought leadership panels
• Scientific and longevity-focused activations
• Support flagship global moments
• Ensure presence in relevant high-level ecosystems (private clubs, curated communities, industry events)
• Position founders, executives, and medical experts as: Global authorities in health optimization and longevity
• Secure speaking opportunities, interviews, and editorial placements
• Shape narratives that reinforce scientific credibility and aspirational lifestyle positioning
• Act as guardian of brand reputation in the region
• Develop and implement crisis communication frameworks
• Ensure message consistency and alignment with global standards
• Define and track PR KPIs: Tier 1 media coverage
• Share of voice
• Brand sentiment
• Audience reach and quality
• Provide monthly and quarterly reporting to leadership
• 10+ years in PR, Communications, or Brand Communications leadership roles
• Proven experience in: Luxury hospitality, wellness, health, or lifestyle brands
• Preferably proactive health, longevity, or performance-driven brands
• Demonstrated success driving high-impact earned media and brand visibility
• Established personal relationships with: Top-tier media editors and journalists
• Leading podcast hosts and platforms
• Influencers and KOLs in health, wellness, and lifestyle
• Strong access to the U.S. media ecosystem and cultural tastemakers
• Strategic storyteller with strong editorial judgment
• Deep understanding of the U.S. media landscape and trends
• Ability to operate both strategically and hands-on
• Strong partnership-building mindset
• Exceptional communication and interpersonal skills
• Highly organized, results-driven, and execution-focused
• Passion for health, longevity, and human performance (personally and professionally)
• Entrepreneurial, ambitious, and proactive
• Comfortable in a fast-growing, high-performance environment