Embedding Vc
Director of Education
2mo ago
USADirector
Responsible for leading education strategy to establish a creative AI tool as standard in art and design programs.
Nice to have
- Former EDU PMM experience at a design- or productivity-led company (e.g. Figma, Adobe, Google, Notion)
- Experience working inside or alongside art/design schools
- Existing relationships with creative educators or institutions
- Background in a creative discipline before moving into GTM or strategy
Other
- We are building the first creative operating system : an infinite canvas designed for the generative computing paradigm. We’re a team of ~45 focused on elevating professional craft, backed by tier-one investors including Redpoint, Menlo Ventures, and a16z, as well as founders like Guillermo Rauch and Justin Kan. Our platform is already the choice of world-class creative powerhouses like Pentagram, Lionsgate, and Nike. About the Role
- Education is the strategic chokepoint for creative tools.
- Art and design schools determine:
- what tools students learn
- what workflows feel “professional”
- what skills become table stakes in the job market
- Once a tool becomes core curriculum, it becomes the default—self-reinforcing across students, companies, and institutions.
- As Director of Education , you will own the mission of making FLORA the default creative AI tool taught in art and design programs.
- This is not a passive partnerships role. It’s a high-ownership, highly strategic operator role responsible for:
- installing FLORA into institutions, department by department
- turning early adoption into durable, repeatable dominance
- You’ll build and execute the playbook that takes FLORA from organic pull inside schools to institutional standard.
- Design and execute a repeatable playbook for adopting FLORA within art and design schools—starting with professors, expanding to departments, and culminating in institution-wide adoption
- Decide where to go deep vs. broad, concentrating effort to achieve critical mass within priority schools
- Own the education roadmap end-to-end: target schools, sequencing, tactics, success criteria, and escalation paths
- Build trusted relationships with influential professors and program leaders
- Equip faculty with compelling narratives, materials, and workflows to teach FLORA effectively
- Turn multi-class or multi-professor usage into department-level momentum and formal adoption
- Engage credibly with department heads, deans, and senior administrators
- Position FLORA as essential professional infrastructure for modern creative education—not a novelty tool
- Lead negotiations for department- or school-wide access, including pilots, discounts, and long-term partnerships
- Oversee the creation and curation of off-the-shelf teaching resources, example syllabi, and learning materials that lower adoption friction
- Work with internal and external educators to define what “AI literacy for creatives” actually means
- Highlight exceptional student work and institutional wins to reinforce FLORA’s legitimacy and momentum
- Identify and operationalize strong market signals (e.g. job listings, studio adoption, industry recognition) to reinforce FLORA’s inevitability
- Create flywheels between schools, students, and employers that compound adoption over time
- Synthesize insights from education back into GTM positioning and product direction
- 5–10+ years of experience in education-focused GTM, product marketing, or strategic partnerships
- You’ve seen how tools actually get adopted in educational institutions—and where they stall
- You think in playbooks, not one-offs
- Comfortable engaging senior faculty, department heads, and administrators as a peer
- Able to frame new tools as inevitable standards, not optional experiments
- You can sell long-term vision without hand-waving
- You can zoom out to design a multi-year distribution moat—and zoom in to personally land the first few schools
- You’re comfortable doing things that don’t scale, then turning them into systems
- You understand creative culture and care deeply about professional craft
- You can speak credibly about why FLORA matters specifically to art and design education
- You know the difference between teaching tools and shaping how creatives think
- You act like this is your number to hit
- You don’t wait for perfect conditions, internal handoffs, or permission to move
- You are comfortable being accountable for outcomes, not just activity
- If we do this right, FLORA doesn’t just win customers—it becomes the tool creatives learn.
- That creates a self-reinforcing loop:
- Graduates expect to use FLORA at work
- Companies hire for FLORA fluency
- Schools teach FLORA because the market demands it
- But the impact goes beyond FLORA:
- Students get the scaffolding they need to learn a powerful new creative medium
- Creative careers are changing fast, and many students are graduating without the skills the industry now expects
- This role helps close that gap by bringing real, professional creative systems into education