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Doinstruct

Founding Account Executive - USA

3mo ago
200000 –300000 USD / yearUSASeniorRemote
Doinstruct

Founding Account Executive - USA

3mo ago
200000 –300000 USD / yearUSASeniorRemotesalesforceoutbound prospectingdemodiscoverypricingquota management

Founding-level Account Executive role to build and own the US sales funnel for a SaaS company expanding from Europe to the US market.

About the company

  • We're a Berlin-based SaaS company on a mission to simplify how organizations onboard, train, and stay compliant — with a clear focus on frontline-heavy, regulated industries. Our platform drives real operational impact: customers reduce workplace incidents by over 50%, shopfloor downtime by over 40%, and they expand with us year over year.
  • We've built the leading position in our category across Europe. The US is our next chapter — and we're building it with intention. Mona, our cofounder, is relocating to NYC full-time to lead the US entity. This is a rare opportunity to build US revenue from zero alongside a founder who is fully committed and on the ground with you.
  • ____
  • At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.
  • Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.
  • We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _
  • For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at

Conditions

  • On-Target Earnings: $200k - $300k (base + variable), with flexibility based on experience
  • Equity: meaningful early-hire options in a well-capitalized, fast-growing company
  • Health, dental, and vision coverage
  • NYC-based with flexibility for a high-output, in-market role
  • Daily access to the founding team and real influence over the company you're helping build

Other

  • Most AE roles hand you a quota, a Salesforce instance, and a playbook. This one is different.
  • We're a Series A SaaS company out of Berlin - the category leader in training, onboarding, and compliance software for frontline-heavy, regulated industries like food & beverage, hospitality, and manufacturing. We've built a repeatable European sales engine with strong fundamentals: over 140% NRR and a proven ability to cut workplace incidents by more than 50% for our customers.
  • Now we're going all-in on the US. We've been pulled into this market by existing customers. We have budget, conviction, and a co-founder - Mona - relocating to NYC to lead the US entity full-time. What we don't have yet is a structured, repeatable US sales motion.
  • That's where you come in.
  • This is a founding-level IC role. You'll carry a quota AND shape how we sell. Your insights will directly influence positioning, pricing, and hiring decisions. You'll work alongside Mona daily - a founder fully committed and on the ground with you.
  • In your first 90 days:
  • Get deep on the product, the customer, and the European playbook
  • Run outbound prospecting into US accounts alongside Mona - targeting food, hospitality, and regulated industries
  • Own discovery, demos, and deal cycles end-to-end
  • Document what works: objection patterns, ICP signals, winning narratives
  • Close your first US deals
  • In your first year:
  • Build and own the full US sales funnel - outbound, inbound, land & expand
  • Define our US ICP based on real data, not assumptions
  • Develop the US sales playbook from scratch
  • Influence how we hire, structure, and scale the GTM team
  • Become the person who built the US revenue engine
  • You're a strong fit if you:
  • Have 3–7 years of B2B SaaS AE experience and know how to run a full deal cycle
  • Ideally have sold into regulated, compliance-heavy, or operations-driven industries (food, hospitality, healthcare, or manufacturing is a big plus)
  • Have been an early sales hire before, or actively want to be - the blank-page energy excites you
  • Are a natural outbound hunter - you don't wait for inbound; you create pipeline
  • Can work across SMB, mid-market, and enterprise deal sizes as the motion evolves
  • Communicate clearly, iterate fast, and aren't precious about process that isn't working
  • This is probably not the right fit if you:
  • Need a fully built sales infrastructure on day one
  • Prefer a defined territory and an established playbook
  • Are looking for a clear path into management right away
  • We're being pulled into this market - not pushing our way in. US customer demand already exists.
  • The fundamentals are unusually strong. 140%+ NRR means our customers don't leave - they expand.
  • You'll have a founder in the room, not a VP Sales six time zones away.
  • We're well-capitalized at Series A with real budget behind US GTM.
  • Our category - frontline workforce compliance and training - is massive, underserved, and increasingly regulated.
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