Crispgrowth
Senior Director of Marketing
1mo ago
USADirectoremail marketingpaid medialead generationadopscampaign management
Senior leader responsible for leading marketing department to drive revenue, retention, and client acquisition.
Responsibilities
- As the Senior Director of Marketing , you will lead Crisp’s marketing department in a high-growth, sales-centered environment, unifying lead generation, paid media, AdOps, events, lifecycle/email, creative, brand, social, and podcast functions to drive revenue, retention, and client acquisition.
- You will report to the Chief Commercial Officer and serve as the senior leader responsible for building a disciplined, high-urgency marketing engine that directly supports business growth. This role requires a process-oriented operator who can bring clarity to ambiguity, establish campaign schedules and accountability systems, improve email and campaign performance, and align marketing activity to measurable commercial outcomes.
- The ideal candidate comes from a challenger brand, lifestyle brand, membership/coaching business, or prestige professional services environment where trust, differentiation, and a sophisticated sale were central to growth. You are a scrappy, resourceful builder with strong sales-centered marketing experience, deep ownership of lead generation, and the ability to elevate both performance marketing and creative execution. You must also be forward-thinking in your use of AI, with experience applying automation, emerging tools, or agentic AI workflows to improve marketing speed, quality, and efficiency.
- Develop and own Crisp’s integrated marketing strategy across lead generation, paid media, AdOps, events, lifecycle/email, creative, brand, social, community and podcast.
- Build a revenue-centered marketing engine that increases qualified leads, pipeline contribution, client acquisition, retention, and overall revenue growth.
- Partner closely with Sales and Revenue leadership to improve lead quality, campaign performance, show rates, conversion, and sales enablement.
- Lead paid media and AdOps strategy, ensuring campaigns are properly planned, tracked, optimized, reported, and tied to commercial outcomes.
- Own lifecycle and email marketing strategy, including campaign calendars, segmentation, nurture programs, open rates, engagement, and conversion performance.
- Drive event and membership-related marketing efforts that support acquisition, engagement, retention, and brand authority.
- Elevate creative execution across video, design, campaign assets, social content, and brand storytelling, ensuring output is both high-quality and commercially effective.
- Strengthen Crisp’s brand presence across social, podcast, thought leadership, content, and community-driven channels.
- Implement clear marketing processes, operating rhythms, workflows, KPIs, dashboards, and accountability systems to improve speed, quality, and team performance.
- Break down silos across marketing functions and build a culture of urgency, collaboration, ownership, and high standards.
- Hire, coach, manage, and develop marketing leaders and specialists across creative, performance, brand, lifecycle, and operations.
- Apply AI, automation, and emerging marketing technology to improve campaign execution, reporting, creative production, personalization, and team efficiency.
Requirements
- 7+ years of integrated marketing leadership experience, including ownership of multi-disciplinary teams across performance marketing, creative, brand, lifecycle/email, events, and marketing operations.
- Strong sales-centered marketing experience with demonstrated impact on revenue, pipeline, lead generation, acquisition, and retention.
- Proven success leading lead generation strategy in a sales-led or high-growth environment.
- Hands-on understanding of paid media, AdOps, campaign tracking, attribution, optimization, and performance reporting.
- Significant experience with email and lifecycle marketing, including improving open rates, managing campaign calendars, segmentation, nurture strategy, and conversion performance.
- Experience leading creative teams across video, design, campaign creative, social, and brand execution.
- Strong process orientation with experience building workflows, operating rhythms, dashboards, and accountability systems in a fast-moving environment.
- Demonstrated success operating in ambiguity, moving with urgency, and building scalable systems without requiring perfect structure.
- Experience in a challenger brand, smaller high-growth company, lifestyle brand, prestige professional services brand, membership, coaching, events, or community-driven business strongly preferred.
- Scrappy, resourceful builder with the ability to scale marketing in environments where the sale is complex, trust-based, or difficult.
- Strong practical fluency with AI and marketing technology, including experience applying tools or automation beyond basic ChatGPT usage.
- Proven ability to hire, coach, manage, and develop high-performing marketing talent.
- Genuine belief in Crisp’s mission and excitement about helping law firm owners grow.
Conditions
- 100% Company Paid Health/Vision/Dental.
- 4% 401K Match.
- Generous Paid Time Off.
- Paid Parental Leave for New Parents.
- Paid Relocation for Non-Local Candidates.
Other
- Please Note: This is an on-site position located in Atlanta, GA. Crisp is committed to supporting candidates by offering relocation assistance for qualified applicants who require moving to the Atlanta area.
- At Crisp , we're on a mission to make a $100B impact by helping 10,000 law firms grow their revenue by $10,000,000 each. As North America's #1 law firm growth company, we've achieved proven product-market fit, built a nationally recognized brand, and established ourselves as leaders in legal marketing and business coaching.
- Our rapid growth (1470%+ in the past three years) has earned us a spot on the Inc. 5000 List for seven years and recognition as one of Atlanta’s fastest-growing companies for nine consecutive years.
- We’ve also cemented our position as an industry leader across all verticals with the #1 best-selling book in the legal category, The Game Changing Attorney, the #1 podcast for legal market leaders, The Game Changing Attorney Podcast, and the #1 law firm growth conference on Earth, the Crisp Game Changers Summit.
- If you’re looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you.
- Please apply directly - reaching out to the hiring manager or other Crisp team members won't improve or fast track your application.
- #LI-AH2