Coreflow
Growth (Lifecycle Marketing)
3w ago
250000 –450000 USD / yearWorldwideemail marketinglifecycle marketinguser engagementcustomer retention
Manage and optimize the customer lifecycle marketing to increase user activation, conversion, retention, and engagement through email and in-product messaging.
About the company
- At coreflow, we're redefining entertainment with AI. We're one of the fastest-growing startups globally, serving 20 million users in our first year . We're an in-person company based in Sydney, Australia.
- We're guided by a set of principles that are foundational to our work and drive every decision: User-first: We build things that people want. We invest time to understand our users and focus on adding value instead of extracting value.
- High agency, high ownership: We're responsible for the pieces we own, end-to-end. We own every mistake, figure out what went wrong, and fix it. We don't blame anyone or anything else.
- Urgency: This is a once-in-a-lifetime opportunity. We prioritize well, find ways to increase leverage, and move at an inspirational pace.
Responsibilities
- You'll own the customer journey from consideration to checkout: turning prospective customers into activated users, free users into paying subscribers, and subscribers into loyal, long-term users. You'll do it through email and in-product messaging, driven by what users actually do, not what we hope they'll do.
Conditions
- Competitive compensation with meaningful upside.
- A company card for food, coffee, tools, and anything that helps you operate at a high level.
- Daily team lunch and dinner at the office.
- Unlimited workspace budget. Build your ideal setup.
- Real ownership and impact from day one.
- Based in Sydney and hiring globally. We sponsor visas and offer relocation assistance to help you make the move.
How to apply
- A quick phone call to learn about you and share more about our company.
- A live challenge, 1hr, working through a toy problem.
- A paid work trial, so you get a feel for what it's like to work with us.
- You get an offer, and we celebrate!
Other
- Build and optimize the lifecycle journeys that matter most: onboarding and activation, free-to-paid conversion, upsells, win-backs, and reactivating lapsed users.
- Own the promotional and engagement calendar that keeps the community coming back and using the product more.
- Cut churn where it hurts most, including recovering failed payments and saving at-risk subscribers before they cancel.
- Develop the behavioral segmentation framework that tells us who to engage, with what, and when, then turn it into automated, triggered journeys.
- A few years in lifecycle, CRM, or retention marketing, ideally on a subscription or consumer product.
- A combination of creativity and an obsession with the real numbers: retention, churn, LTV, and free-to-paid conversion, not just open rates and charts that go up and to the right (though we love those too).
- The ability to get shit done end-to-end, from spotting a drop-off in the data to shipping the journey that fixes it.
- A hunger to win. This won't be easy, and no one has done it before.
- Our overarching philosophy is to raise the ceiling for our best performers, not the floor. We pay based on the value you add to the company.
- The range listed for this role is total comp: cash plus equity combined, with superannuation paid on top.
- We re-evaluate compensation every 6 months. Bonuses are backward-looking; raises are forward-looking.
- A bonus rewards work you've already done, like exceptional output or consistently performing above your level.
- A raise reflects that you've moved up. It resets your baseline to match the higher level you're now operating at.