Bjakcareer
Creative Content Lead
1w ago
WorldwideLeadcontent strategycreative directionsocial mediabrand storytellingcontent production
Lead the end-to-end content strategy and creative direction across digital channels to build brand narrative and ensure consistent messaging.
Requirements
- 3–5 years of experience in content strategy, creative direction, digital marketing, or related fields.
- Strong portfolio demonstrating ability to craft compelling narratives across formats (written, visual, video).
- Deep understanding of social media, content distribution, audience behavior, and digital storytelling.
- Experience managing content creators, freelancers, or cross-functional creative teams.
- Familiarity with community platforms (Discord, Facebook Groups, LinkedIn) and analytics tools.
- Excellent communication, leadership, and strategic thinking.
- Proven track record of delivering high-impact content with measurable results.
- Highly proactive, adaptable, and able to thrive in a fast-paced environment.
Conditions
- At Bjak, you will be part of a fast-growing company at the forefront of financial technology. As the Creative Content Lead, you will play a key role in shaping Bjak’s brand presence and driving meaningful impact across Malaysia and beyond.
- You can expect:
- The opportunity to influence brand direction and drive high-visibility projects.
- A creative, flexible, and collaborative environment that values innovation.
- Competitive compensation, benefits, and strong professional growth opportunities.
Other
- We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient.
- We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region.
- We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI.
- Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission.
- Develop and lead Bjak’s end-to-end content strategy across all digital channels (social, website, newsletters, community, campaigns).
- Define storytelling frameworks, brand narratives, and content pillars aligned with business goals.
- Ensure consistent brand voice, tone, and messaging across all content touchpoints.
- Oversee the planning, creation, and execution of high-quality content — including social posts, long-form articles, videos, campaign assets, and educational content.
- Collaborate with designers, writers, videographers, and cross-functional teams to bring creative ideas to life.
- Guide content creators with clear briefs, direction, and feedback to maintain strong creative standards.
- Lead the content engine for marketing campaigns, ensuring storytelling aligns with campaign objectives and audience needs.
- Optimize content journeys across channels to drive engagement, conversion, and brand affinity.
- Monitor content performance and apply insights to continually refine strategies.
- Oversee content direction for online and offline community initiatives.
- Develop strategies to foster engagement, participation, and brand loyalty within community groups.
- Identify and leverage user-generated content to build trust, credibility, and authenticity.
- Work with influencers, creators, and brand advocates to expand content reach and impact.
- Develop ambassador and collaboration programs that support brand storytelling and audience growth.
- Partner with internal stakeholders (Marketing, Product, Customer Experience) to ensure content reflects business priorities.
- Track content performance metrics and community insights to inform strategy and decision-making.
- Conduct data-driven analysis to identify opportunities, trends, and content gaps.
- Present findings and recommendations to key stakeholders to support business goals.