Solink
Senior Demand Generation Manager
1mo ago
96749 –145000 USD / yearWorldwideSeniorRemotedemand generationpipeline managementrevenue acceleration
Lead and scale integrated demand generation programs to drive pipeline growth, accelerate revenue, and strengthen market presence.
Responsibilities
- We are seeking a results-driven Senior Demand Generation Manager to lead and scale integrated demand generation programs that drive pipeline growth, accelerate revenue, and strengthen market presence. This strategic and hands-on role will own the planning, execution, optimization, and measurement of multi-channel campaigns across the buyer journey.
- The ideal candidate has a strong background in B2B SaaS demand generation, excels at collaborating with Sales and Marketing teams, and is comfortable leveraging marketing automation, CRM systems, and account-based marketing (ABM) technologies to drive measurable business outcomes.
- This role requires a willingness and ability to travel for industry events, customer engagements, field marketing initiatives, and team meetings as needed.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 6–10 years of experience in B2B demand generation, growth marketing, or pipeline marketing roles.
- Proven experience in a B2B SaaS environment with demonstrated success driving measurable pipeline and revenue outcomes.
- Strong experience developing and executing multi-channel demand generation campaigns.
- Hands-on experience with: HubSpot
- Salesforce CRM
- Strong understanding of lead lifecycle management, marketing attribution, and funnel optimization.
- Experience partnering closely with Sales teams and revenue organizations.
- Excellent analytical, project management, and communication skills.
- Willingness and ability to travel up to 10–20% for business purposes, including conferences, customer events, and team meetings.
- Candidates must undergo a criminal records check upon hire;
- Be a Canadian Citizen (dual citizens included), or eligible to work in Canada;
- Be willing to comply with Solink’s own security policies and standards.
Nice to have
- Experience with Account-Based Marketing (ABM) platforms, such as: 6sense
- Demandbase
- Terminus
- RollWorks
- Experience with intent data platforms and account intelligence tools.
- Familiarity with paid media, content syndication, and webinar programs.
- Experience in high-growth SaaS or technology companies.
- Knowledge of revenue operations and advanced attribution methodologies.
How to apply
- We respect your time and value transparency. Here’s a general idea of what to expect:
- Intro call with our Talent Team
- Interview with the Hiring Manager
- Role-relevant task or case (if applicable)
- Final interviews with cross-functional team members
- Reference Checks
- Offer & onboarding 🎉
- Submit your resume and a short cover letter via our [ Careers Page ]. Let us know what excites you about this role, and how you’d help move Solink forward.
Other
- Location: Canada | Remote Department: Marketing | Demand Generation Reports To: Salvatore Giliberto | Senior Director of Demand Generation Type: Permanent | Full-Time
- At Solink, our mission is to safeguard what matters most . We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights.
- Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency.
- Trusted by over 30,000 locations across 32+ countries - including brands like McDonald’s and JYSK - Solink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats.
- We're growing rapidly, earning industry recognition, and scaling with purpose. We’ve been recognized by Deloitte’s Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting started!
- Develop and execute integrated demand generation strategies that drive qualified leads, pipeline creation, and revenue growth.
- Own end-to-end campaign planning, execution, optimization, and reporting across digital, field, partner, and content marketing channels.
- Design and manage full-funnel programs that support lead acquisition, nurturing, conversion, and customer expansion objectives.
- Continuously test and optimize messaging, audience segmentation, channels, and campaign performance.
- Partner closely with Sales leadership to align marketing initiatives with pipeline and revenue goals.
- Establish lead management processes and service level agreements (SLAs) between Marketing and Sales.
- Monitor campaign influence on pipeline generation, sales velocity, conversion rates, and revenue contribution.
- Identify opportunities to improve lead quality and overall funnel performance.
- Support and execute account-based marketing programs targeting strategic accounts and buying committees.
- Collaborate with Sales to identify target account lists, buying personas, and engagement strategies.
- Utilize ABM platforms and intent data to increase account engagement and pipeline creation.
- Manage campaign execution through marketing automation and CRM platforms.
- Maintain campaign attribution models and reporting frameworks.
- Analyze performance data and deliver actionable recommendations to stakeholders.
- Develop dashboards and executive reporting on key demand generation metrics.
- Consistently meets or exceeds pipeline and revenue contribution targets.
- Drives measurable improvements in lead quality, conversion rates, and campaign ROI.
- Builds strong alignment with Sales to accelerate pipeline growth and opportunity creation.
- Successfully executes and optimizes multi-channel demand generation and ABM programs.
- Leverages HubSpot, Salesforce, and marketing technology to deliver scalable, data-driven results.
- Establishes themselves as a trusted partner across Marketing, Sales, and Revenue Operations.
- We do things the Solink way:
- Act with URGENCY – Our customers move fast, so we do too.
- Deliver with QUALITY – We sweat the details and hold a high bar.
- Win with TEAM – No egos. Just outcomes, built together.
- Lead with TRUST – We earn it through clarity, consistency, and care.
- These aren’t just words—they shape how we hire, lead, and grow.
- We’re not just building tech - we’re building a place where great people do great work.
- Clarity and trust : Where the role allows, we support flexibility in how and where work gets done - and we’re upfront about what’s required.
- Meaningful equity : Every full-time, permanent employee has a stake in our growth.
- Comprehensive benefits : Fully paid health & dental (no waiting period) + $500 health spending account.
- Wellness support : Monthly reimbursement for fitness, wellness, or mental health programs.
- Growth through merit : Advancement is based on contribution, initiative, and the ability to raise the bar - together.
- Candid culture : Clear expectations, honest feedback, and no politics.
- Social connection : From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun.