Hopae
GTM - Marketing Lead
4mo ago
EuropeLeadRemote
Lead and execute go-to-market strategies for new and existing products at Hopae, a digital identity platform.
Responsibilities
- Own and execute Hopae’s go-to-market strategy for new and existing products
- Define ICPs, positioning, and messaging to ensure clear market differentiation
- Lead end-to-end product launches across channels with measurable impact
- Design and optimize multi-channel campaigns to drive acquisition and growth
- Partner cross-functionally with Product, BD, and Operations to align strategy and execution
- Track performance, analyze data, and continuously improve funnel conversion and ROI
Requirements
- 8+ years of experience in GTM, marketing, or growth in a fast-paced tech environment
- Experience in Leading a GTM / Marketing Team in a Start up environment
- Strong at turning complex products into clear, compelling positioning
- Data-driven and structured, with a strong focus on measurable outcomes
- Experienced in cross-functional collaboration with Product and Engineering teams
- High ownership mindset and comfortable operating in ambiguity
- Excellent communication skills in English
Conditions
- Unlimited PTO
- Remote-friendly work model
- Real ownership from Day 1
- High-impact, global product
- Multicultural, respectful team
How to apply
- Recruiter Intro Call (30 min) – Get to know Hopae
- Functional or Technical Interview (45 min) – Dive into your skills
- Culture Fit Conversation (45 min) – Collaboration & alignment
- Offer 🎉
- Note: The process may vary slightly depending on the role.
Other
- At Hopae , we're building the world's most trusted digital identity platform — private, secure, and built for real life. We believe identity should be in your control — not locked behind outdated systems or centralized gatekeepers.
- Our product, Hopae Connect, lets businesses verify real people across borders through a single API — no need to build country-by-country integrations themselves. Our technology powers instant, privacy-first verification across fintech, credentials, supply chain, and gaming — for IDV providers, e-signature platforms, and enterprises who need identity to just work, everywhere.
- Backed by top global investors, Hopae operates across Seoul, Paris, Luxembourg, and San Francisco , bringing together exceptional talent from over 10 nationalities. We move fast, think globally, and build products that define the future of identity.
- Global DNA: Work with exceptional peers across Seoul, Paris, and San Francisco
- High Impact: Build technology shaping the global trust and identity landscape
- Ownership Culture: No micromanagement — full trust, full accountability
- Elite Standards: Work fast, learn fast, and grow with world-class peers
- Inclusive & Respectful: 10+ nationalities, diverse perspectives, one vision
- Growth Mindset: Access mentorship, leadership visibility, and continuous learning
- 💰 $6.5M+ raised from top global investors
- 📦 2.6M+ downloads of our sd-jwt-js library
- 🌍 10+ nationalities across 3 hubs
- 🔬 82 eID research projects completed
- 🌐 3 projects accepted into the OpenWallet Foundation