Kinship
Marketing Lead
6mo ago
EuropeLeadcontent marketingbrandinglead generationlinkedinemail marketingyoutube
Lead marketing efforts to shape Kinship's brand, messaging, and inbound lead generation in the AEC space.
Responsibilities
- Own Kinship’s marketing execution end to end, across our website, blog, LinkedIn, YouTube, and email
- Turn product features and releases into clear, compelling narratives that people actually understand
- Drive inbound lead generation through consistent, high-quality content (no outbound or cold calling)
- Shape and maintain Kinship’s brand voice: confident, concise, and refreshingly un-corporate
- Decide what gets published, when, and why—balancing long-term brand building with short-term impact
Conditions
- Competitive salary (based on experience and location)
- A beautiful, plant-filled office in central London (by Southwark tube station) and good coffee (obviously)
- A no-BS team of people who love building great software together
- The chance to shape a brand—and a category—while it’s still being defined
- A company that insists on work-life balance
Other
- We’re building the Revit tools that architects and engineers actually want to use. Our platform helps teams manage their content, track project data, and make smarter decisions without the usual chaos.
- People across the industry know the Kinship name. What they don’t always know is what Kinship actually is . That’s where you come in.
- We’re looking for a Marketing Lead to own how Kinship shows up in the world—our messaging, content, and brand.
- This isn’t a role where you’re handed a playbook. It’s a chance to define one, turn a clear strategic vision into consistent execution, and build a brand that feels confident, credible, and quietly different from everything else in the AEC space.
- If you care deeply about clarity, taste, and craft—and you enjoy owning problems end to end—you’ll feel at home here.
- Keeping the website up to date as a living product asset—not a static brochure
- Running a steady content cadence (weekly blog posts, daily(ish) social posts, monthly newsletters)
- Leading pain-point-focused content campaigns based on real Revit and workflow frustrations
- Working closely with the team to turn deep technical knowledge into strong, readable content
- Supporting high-quality video content that shows Kinship in action
- Identifying and pursuing smart opportunities for PR, podcasts, events, and industry visibility
- Several years (ideally 5+) working in B2B, SaaS, or technical product marketing
- Experience being the most senior marketer in a small or growing team
- Strong writing and editing instincts—you know when something is clear and compelling
- Comfort owning strategy and execution, without layers of process
- Experience working closely with product and sales/CS teams
- Enjoys figuring things out when there isn’t a clear answer yet
- Cares about tone, structure, and clarity—not just volume or reach
- Is allergic to generic LinkedIn marketing and buzzwords
- Likes building things properly, even if it takes a little longer
- Wants real ownership and influence, not just a title