ReplitVP of Product Marketing
1mo ago
350000 –390000 USD / yearUSAC-levelRemoteproduct marketingcompetitive intelligencesales enablementmessagingproduct-led growthenterprise sales
Lead the Product Marketing Management function to build positioning, messaging, and sales enablement for a software creation platform.
Responsibilities
- Own Replit's product positioning and messaging. You'll define how the market understands Replit — not just what it does, but why it matters. You'll develop messaging frameworks that work across a complex audience landscape: technical users who care about power and flexibility, non-technical builders who care about accessibility and speed, and enterprise buyers who care about security, scale, and ROI. You'll pressure-test positioning continuously and evolve it as the market moves. Drive product launches that create market impact. You'll own the launch process end-to-end — from early roadmap integration with Product and Engineering through to the go-to-market execution that drives awareness, adoption, and revenue. Every launch should have a clear narrative, a measurable objective, and a plan
Requirements
- 15+ years of marketing experience with at least 7 years leading product marketing teams at high-growth B2B technology companies, ideally in AI, infrastructure, or platform businesses
- Deep experience working across both product-led growth and sales-led go-to-market motions — you understand the mechanics of user acquisition, self-serve conversion, and enterprise deal cycles, and how PMM drives impact across both
- Exceptional positioning and messaging instincts — you've built frameworks that held up across complex, multi-persona audiences and translated into real commercial outcomes
- Strong technical acumen — you can engage credibly with product and engineering leaders on topics like AI agents, cloud infrastructure, and software creation workflows, and you can turn that understanding into language that moves non-technical buyers to action
- A track record of building competitive intelligence programs that measurably improved win rates and deal velocity
- Proven ability to recruit, develop, and retain A+ talent — you've built PMM teams, not just managed them
- High influence across cross-functional stakeholders — you know how to build trust and drive alignment with Product, Engineering, Sales, and Marketing peers without relying on positional authority
- Comfort operating at AI-industry speed — you thrive in environments where the market shifts weekly, and you adapt your plans without losing strategic coherence
- A portfolio of work that demonstrates a high bar for content quality — clear writing, sharp narratives, and storytelling that earns attention
Nice to have
- Experience at an AI or platform company where the product itself was changing how software gets built
- Background in both B2C and B2B marketing — understanding how consumer brand momentum creates enterprise credibility
- Experience with analyst relations (Gartner, Forrester) and shaping industry category narratives
- Experience supporting field marketing programs and enterprise events with audience-specific messaging, content, and enablement
- Experience building partner or co-marketing programs alongside technology partnerships
- Familiarity with the AI software creation and agentic development landscape and its competitive dynamics
- Personal experience using AI-powered software creation tools
- This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.
Conditions
- 💰 Competitive Salary & Equity
- 💹 401(k) Program with a 4% match ( US Only )
- ⚕️ Health, Dental, Vision and Life Insurance
- 🩼 Short Term and Long Term Disability
- 🚼 Paid Parental, Medical, Caregiver Leave
- 🏝 Flexible Time Off (FTO) + Holidays
- 🚗 Commuter Benefits ( In-Office Only )
- 📱 Monthly Wellness Stipend
- 🧑💻 Autonomous Work Environment
- 🖥 In Office Set-Up Reimbursement ( In-Office Only )
- 🚀 Quarterly Team Gatherings
- ☕ In Office Amenities ( In-Office Only )
Other
- Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.
- Replit sits at the center of one of the most consequential shifts in technology: AI is rewriting how software gets built and who builds it. Our platform enables anyone — entrepreneurs, operators, designers, students, and yes, engineers too — to go from idea to production-grade application through natural language. Our audience spans individual creators building their first app, startups shipping products at unprecedented speed, and enterprises deploying agentic software creation at scale. Telling that story — clearly, credibly, and in a way that moves markets — is the job. We're looking for a VP of Product Marketing to build and lead the PMM function at Replit. You'll own positioning, messaging, competitive intelligence, launches, and sales enablement across a dual go-to-market motion that
- Meet the Replit Agent
- Replit: Make an app for that
- Replit Blog
- Amjad TED Talk
- Operating Principles
- Reasons not to work at Replit
- To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.