Staycation
✨ Brand Lead
1mo ago
EuropeLeadRemote
Lead the brand strategy and execution to enhance the company's presence and customer engagement.
Responsibilities
- Staycation is looking for a Brand Lead with 10+ years of experience to support its rapid growth across France and Europe.
- Working closely with one of the co-founders, your mission will be to turn our strategic brand roadmap into flawless execution across all markets and touchpoints - from social media to influence, PR-driven hotel experiences and partnerships - with ownership of all brand assets.
- This is a high-impact role at the core of our company, focused on structuring execution and elevating the quality of everything we deliver.
- We are building a category-defining brand, with the ambition to become one of the best brands worldwide.
- Orchestration : own planning, execution and performance tracking of the brand roadmap (processes, budgets, KPIs).
- Production : ensure the highest level of quality and consistency across all deliverables, from creative briefs to final assets, fully aligned with brand guidelines.
- Organization : structure and lead internal teams and external partners to deliver at scale and at speed.
Requirements
- ~10 years of experience , including a similar role (Brand Manager, Lead Brand, Head of Brand) in relevant environments (DNVB, lifestyle hospitality, or luxury brands with integrated teams).
- End-to-end ownership of a brand roadmap , with hands-on delivery of 360° assets (digital included): editorial, social media, PR, influence, CRM, events, TV.
- Strong operational excellence, ability to manage planning, deadlines and budgets, with clear KPI-driven performance tracking.
- Experience scaling and leading teams , with the ability to build processes from scratch and structure execution as the company grows.
- Proven experience as a brand guardian, ensuring consistency across all touchpoints, validating (and rewriting when needed) all assets.
- Strong cultural and creative references, across social media, influence, brands and external ressources.
- Native French, fluent English.
How to apply
- Recruiter interview with Mathieu F., our Talent Acquisition Manager (45 min)
- Manager interview with Mathieu E., Co-founder (1 hour)
- Technical interview with Mathieu E. (1 hour), based on a business case
- Final meetings with your future main stakeholders (30 min) and the Leadership team (1 hour)
Other
- For most people, hotels are places you only visit when you travel.
- But we see something different.
- Behind their doors, hotels hide some of the most extraordinary spaces cities have to offer: breathtaking rooftops with skyline views, world-class spas and pools, bars and restaurants led by visionary chefs, interiors that spark the imagination, and beds so perfect you never want to leave them.
- Yet, most of these spaces remain invisible to the people who live just a few streets away.
- Staycation was born from a simple belief: the most inspiring places in your city shouldn’t be reserved for tourists. They should be part of your everyday life, an alternative to a dinner-date at a restaurant, a spontaneous midweek escape, or a unique way to celebrate a special moment.
- Our mission is to transform hotels into a new form of urban entertainment.
- Places people turn to when they want to feel, connect or recharge. Whether it’s 24 hours, 48 hours, or just a few hours, we’re reinventing the way people experience the cities they call home.
- Today, Staycation means:
- 🌍 4 million users in France, Belgium and Switzerland (soon in the UK and Spain)
- 🏨 2,000+ partner hotels among the best 4★, 5★ and iconic palaces
- ⭐️ 9.3/10 average rating for our experiences
- Joining Staycation means becoming part of a passionate, creative, and ambitious team on a quest to redefine what hospitality and city life can be.
- This position is based in Paris, 20th district , with a hybrid work setup (up to 2 days remote per week).