VP of User Acquisition

Other

• We are toogeza , a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones.
• Currently, we are looking for an experienced VP of User Acquisition to join one of Toogeza’s clients .
• Define the vision and strategy for User Acquisition at the company.
• Lead both Paid and Organic User Acquisition , managing and optimizing mobile performance marketing across key platforms and stores: App Store, Google Play, Meta, Snapchat, TikTok , etc.
• Own an 8-figure UA budget , driving user and revenue growth while balancing efficiency metrics (e.g., LTV:CAC ) and scaling installs sustainably.
• Oversee reporting and analytics for UA and marketing performance, ensuring clear visibility and decision-making.
• Build and run test plans and experimentation across UA initiatives to identify the highest-impact growth opportunities.
• Optimize and report campaign performance across multiple ad networks, continuously improving creatives, targeting, and funnels.
• Drive growth initiatives in ASO, re-engagement , and other organic levers (incl. SEO/referrals where applicable).
• Lead the team in designing and improving internal tools and processes for more efficient UA execution and learning loops.
• Work closely with Product teams to ensure strong funnel conversion and maximize value from each acquisition channel.
• Partner with internal stakeholders (Finance, Legal, People) to support growth plans and operational needs.
• Manage external partners: ad networks and vendors; collaborate with creative and other teams to develop high-performing ad assets and supporting materials.
• Lead and grow a high-performing team of 20 specialists across Paid and Organic UA.
• A clear UA strategy and operating model that scales acquisition across channels while maintaining efficiency ( LTV:CAC ).
• Consistent, measurable growth in users and revenue , supported by structured testing and repeatable learnings.
• Reliable reporting and analytics that enable fast decision-making and predictable performance.
• Strong cross-functional collaboration with Product, leading to improved funnel conversion and better payback.
• A well-structured, motivated UA org with strong processes, tools, and execution standards across Paid + Organic.
• 8+ years in digital marketing / user acquisition (primarily mobile apps), including 2+ years in leadership roles.
• Deep expertise in the mobile UA landscape , mobile analytics, and attribution.
• Proven ability to grow and amplify organic acquisition using ASO, SEO, referral strategies , and re-engagement approaches.
• Strong analytics skillset and fluency with visualization / reporting tools (e.g., Looker ) and Excel .
• Experience successfully managing large marketing budgets across multiple performance channels.
• Strong data-driven mindset: able to turn analysis into decisions, recommendations, and outcomes.
• Excellent communication and stakeholder management skills: comfortable promoting, defending, and negotiating new ideas.
• If this role sounds like a fit we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.
• We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.