Toogeza
Content & Personal Brand Manager
3mo ago
CyprusRemotesocial mediacontent planningcontent calendarperformance analysiscollaboration
Manage and scale a personal brand across social media, online programs, and digital products, working closely with the founder.
Requirements
- 3+ years of experience in Brand, Marketing, or Social Media roles, with responsibility for brand development and growth
- Strong understanding of brand strategy, positioning, and audience perception, with the ability to translate this into clear messaging and initiatives
- Hands-on experience with social media (Instagram as a core platform) and understanding of content formats, trends, and audience engagement principles
- Experience planning and executing marketing or content initiatives that drive brand awareness and engagement
- Ability to work with key performance metrics (reach, engagement, growth) and use data to inform decisions and optimize activities
- Experience conducting market and competitor research, identifying trends, and turning insights into actionable ideas
- Experience working with cross-functional teams or external contributors and driving initiatives from idea to execution
- Strong project management skills with the ability to manage multiple initiatives, prioritize effectively, and ensure delivery
- Creative thinking combined with a structured, business-oriented mindset and attention to detail
- High level of ownership, proactivity, and focus on results
Other
- We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones.
- Currently, we are looking for an experienced Content & Personal Brand Manager . About the Role This role is focused on managing and scaling a personal brand across social media, online programs, and digital products.
- You will work closely with the founder on day-to-day execution — from content planning and launches to coordinating ongoing initiatives and external contributors.
- Who You’ll Work With You will work directly with an international-level athlete and entrepreneur in the fitness and wellness space — a professional bodybuilding coach, IFBB fitness competitor, and Master of Sports of International Class. Based in Cyprus, the founder is building a personal brand in the fitness and wellness space, combining competitive sports with digital products, online programs, and content-driven initiatives focused on healthy lifestyle, nutrition, and weight management. Responsibilities
- Own and drive social media growth (primarily Instagram)
- Plan content, generate ideas (Reels, posts, stories), and manage the content calendar
- Monitor trends, analyze performance, and continuously improve content approach
- Research and initiate collaborations, partnerships, and ambassador opportunities
- Communicate with brands and support partnership development
- Support preparation of presentations and materials
- Identify relevant events, competitions, and visibility opportunities
- Support launching and scaling digital products (online programs, educational initiatives)
- Assist in structuring program content and user journey
- Support client acquisition and help organize online program processes
- Track results, feedback, and help systematize insights
- Coordinate work with developers and other external specialists
- Support coordination of external specialists (coaches, nutritionists, etc.)
- Help structure and move forward new initiatives and ideas
- Ensure tasks are tracked, prioritized, and delivered on time
- Direct collaboration with a high-level international athlete and entrepreneur, with full visibility into how a personal brand is built, scaled, and monetized.
- Opportunity to shape and build a personal brand strategy from the ground up — this is a new role with real ownership, not a predefined scope
- Involvement in launching and developing digital products and online programs, not just content execution
- A high-impact role where your decisions and ideas directly influence growth and results
- If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.
- We’ll review everything within five working days , and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.