Branchlab
Senior Product Manager, Measurement, Planning & Optimization
2mo ago
150000 –160000 USD / yearUSASeniorRemoteproduct_managementdata_analysissaashealthcare_analyticsai
Senior Product Manager role owning Measurement, Planning & Optimization product in an AI-native healthcare commercialization platform.
Responsibilities
- We’re hiring a Senior Product Manager to own our Measurement, Planning & Optimization product.
- You’ll define how we:
- Ingest and standardize fragmented measurement data
- Connect media exposure to healthcare outcomes
- Surface insights, KPIs, and recommendations
- Enable smarter planning and budget optimization through artificial intelligence This is a 0→1, high-impact role at the core of our product strategy.
- Build the measurement layer
- Productize data ingestion, standardization, and reporting across multiple sources
- Create a unified data model
- Define a system that connects audiences, media, and outcomes
- Define insights & recommendations
- Establish KPIs that drive actionable recommendations
- Shape an agent-first experience
- Enable users to ask questions across media + commercial data and get insights with visuals
- Lead cross-functionally
- Partner with engineering, design, data, and GTM to bring the product to life
Nice to have
- Experience in adtech, martech, or healthcare data
- Familiarity with measurement platforms (e.g., CrossIX) or DSPs
- Experience with AI/agent-driven UX
Conditions
- Competitive Salary & Comprehensive Benefits
- Small, Agile Team – Your work will have a direct impact
- Equity Opportunities – Grow with the company
Other
- Job Title : Senior Product Manager, Measurement, Planning & Optimization Job Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs). Reporting To: Senior Director of Product Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship
- ABOUT BRANCHLAB BranchLab is an AI-native healthcare commercialization platform that helps pharmaceutical brands, healthcare marketers, agencies, and media partners identify, activate, and optimize audiences most likely to drive meaningful health outcomes.
- Using predictive modeling and advanced audience intelligence, BranchLab enables clients to build custom patient, caregiver, and healthcare professional (HCP) audiences, activate them across digital, TV, social, audio, and out-of-home media, and optimize performance against real-world outcomes.
- Our mission is to improve healthcare commercialization by helping organizations make faster and smarter marketing decisions while maintaining the highest standards of privacy, compliance, and scientific rigor.
- We work with some of the world's leading healthcare organizations to improve how treatments, providers, and health information reach the people who need them most.
- 3-5+ years in product management, ideally in data-heavy or analytics products
- High energy, high agency working style
- Experience building and working with AI products and agentic workflows
- Strong comfort with:
- Data pipelines, messy datasets, and multi-source systems
- Defining metrics, KPIs, and insight frameworks
- Ability to operate in ambiguity and turn complexity into clear product direction
- Demonstrated ability to operate effectively in fast-paced, early-stage environments with evolving priorities and limited structure