Joko
VP Growth
1mo ago
110000 –200000 EUR / yearEuropeC-levelgrowth marketinguser acquisitionretentionreactivationai-powered tools
Lead and scale the company's B2C growth engine end-to-end, driving profitable and scalable growth across multiple markets.
Responsibilities
- As VP Growth , you own and scale Joko’s B2C growth engine end-to-end: acquisition, activation, retention, and reactivation.
- Your mission: drive profitable, scalable growth and bring Joko to millions of users across France, the US, and beyond.
- You operate at both leadership and execution levels, shaping the vision while ensuring fast, high-quality delivery.
- You report to the CMO and lead the Growth Team , building a world-class, AI-powered growth organization.
- Build, run, and continuously arbitrate Joko’s full-funnel growth engine: You improve every step of the user journey from acquisition, activation, retention, and reactivation to grow a valuable, engaged user base.
- Own and optimize our growth budget and LTV/CAC ratio: You maximize efficiency across all growth channels and levers including referral, ads, influence, growth partnerships, and more (you tell us what’s next).
- Identify and activate new growth loops: You explore new channels, test innovative formats, and launch breakthrough ideas that unlock incremental and scalable growth.
- Partner with Product, Data, and cross-functional teams: You drive marketing initiatives within Joko’s growth roadmap alongside our Growth Task Force, ensuring alignment and fast execution across the company.
- Own measurement, attribution, and incrementality: You ensure we track the right KPIs daily, run incrementality tests, and maintain a strong data foundation that supports confident decision-making.
- Scale AI across growth: You automate campaign operations, accelerate creative production, enhance segmentation, and use predictive models to guide prioritization.
- Lead and scale the Growth Team (5 people today and growing): You build a high-performing team, foster a culture of experimentation, speed, and ownership, and raise the bar on impact.
Conditions
- (Some of the benefits listed below are available to full-time positions only)
- At Joko, we believe that flexibility and trust are essential. Our work environment reflects this through:
- Flexible remote : If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget.
- Work from anywhere : Want to spend a month in Italy while working? You can work from most countries in the world for up to 3 months per year.
- On top of that, we offer plenty of perks:
- 💸 Top-market compensation
- 📈 Equity for everyone with the chance to own a piece of what you build
- 🤖 Half-day each week dedicated to leveling up with AI by exploring new tools, iterating hard, and sharpening your skills
- 🌴 Yearly offsite in amazing locations and budget for team-building events & monthly in-person gatherings
- 💪 Contribution to your ClassPass subscription
- 🍼 8-week leave paid 100% for the second parent
- …and much more, check the full list here !
How to apply
- Intro call: Quick screening with the Hiring Manager or the Talent team.
- Step 1 – Team interview (45 min): Conversation with two Joko team members (could include the Hiring Manager, people from the team you’d join, or colleagues from other teams).
- Step 2 – Role-specific assessments For non-engineering roles : A take-home case study followed by a 45-min interview. We assess both your output and how you think in real time. The exercise will be relevant to your role (e.g. analysis, strategy, or process design).
- For engineering roles : A 90-min live technical interview on CoderPad covering code understanding, review, system design, and product thinking (with AI serving as a collaboration tool).
- Step 3 – Leadership interview (45 min): Conversation with a SteerCo member and a Founder.
- References: Up to 3 calls with former colleagues or managers.
- ☕ You may also be invited for coffee with team members to get a feel for our culture.
Other
- At Joko, we help consumers shop smarter . Our mission is to revolutionize shopping, empowering people to find what they need, make informed decisions, and save money.
- Founded in Paris, Joko is a tech company and certified B Corp with over 105 talents across Paris, Barcelona, and New York (and beyond). More than 6 million users already save money every day at 10,000+ merchants with Joko.
- From cashback and automatic coupons to price alerts and carbon tracking, we keep expanding our products to make shopping smarter. We’re now building an AI-powered shopping assistant to help users find the best products by price, quality, and environmental impact.
- Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US. It’s still day 1, come build the future of shopping with us!
- Experience: You have 10+ years in growth, performance marketing, or full-funnel B2C growth (mobile app or marketplace), with a proven track record of delivering profitable, sustainable growth at scale.
- Deep channel expertise: You have strong ownership across key channels including Meta, TikTok, Google, ASA, affiliates, referral, influencer, and partnerships, with clear budget accountability.
- Operator mindset: You can set clear direction and translate it into execution, with strong judgment on where to invest for maximum ROI.
- Highly data-driven: You rely on experimentation, cohort analysis, and funnel metrics to guide decisions and prioritize effectively.
- Hands-on approach: You stay close to execution, unblock teams quickly, and jump in when needed to move things forward.
- AI-native mindset: You use AI daily and know how to scale operations through automation, agents, and workflow improvements.
- Team leadership: You have strong experience hiring, managing, and scaling high-performing teams, and know how to drive performance and accountability.
- Languages: You are fluent in French and English, written and spoken.