Mollie
Product Marketing Manager Online Payments
4mo ago
EuropeRemotego-to-market strategycustomer segmentationproduct marketingcampaign managementmarket analysis
Lead product marketing efforts to drive commercial success of payment products through go-to-market strategies and customer insights.
Responsibilities
- Lead our product marketing efforts to drive the commercial success of our payments domain
- Develop and execute the go-to-market plans for new products and features to enhance our proposition
- Identify our ideal customer profile (ICP) and create key messaging by segment to drive new business acquisition.
- Stay informed about customer segments, market dynamics, and the competitive landscape in your domain area.
- Collaborate with various marketing teams (Partner, Growth, Field) to create assets for integrated campaigns.
- Work with our partners to execute campaigns
- Support our content teams in creating thought leadership in the SaaS and Marketplace space.
- Communicate product news, updates, and enhancements to customer-facing teams.
- Lead project status meetings, update relevant teams, and proactively close feedback loops.
- Gather and communicate customer feedback to guide product enhancements and future product direction.
- Work with central and local leadership to ensure alignment with the wider commercial strategy in each region
- Become a true Payments expert!
Other
- At Mollie, Product Marketing is a pivotal role at the intersection of product, commerce, and marketing teams. As a Product Marketing Manager, you'll be both the voice of our customers and a key conduit for product insights. Your role is essential in fostering a deep understanding of our products and our customers' needs.
- In this position, you'll work closely with the product and commercial teams to ensure we develop a leading product narrative and identify opportunities to create awareness for the payments products. You'll lead go-to-market campaigns to launch new products, devise acquisition strategies, and ensure our teams are equipped to meet and exceed our targets.
- 5+ years of experience in B2B product marketing, with experience in payments, financial services, or SaaS being advantageous.
- Proven track record in a fast-growing company within a dynamic market, with the ability to handle change and challenges effectively.
- A strong affinity with AI and emerging technologies – you’re hands-on and explorative with new tools to increase efficiency and impact in your day-to-day work, always looking for ways to drive smarter, faster, and more effective marketing
- Strong investigative and problem-solving skills, with a focus on customer needs, pains, and gains.
- Demonstrated experience in managing and executing multiple projects while keeping key stakeholders informed.
- Ability to translate technical product details into clear narratives for internal teams.
- Excellent communication skills, with the ability to engage internal leaders, cross-functional teams, and external stakeholders.
- Fluent in English with strong writing skills; proficiency in Dutch, French, or German is a plus.Embrace AI and data analytics to shape go-to-market strategies in expansion regions, using insights to influence content, channels, and engagement tactics tailored to local buyer behaviour
- A strong affinity with AI and emerging technologies – you’re hands-on and explorative with new tools to increase efficiency and impact in your day-to-day work, always looking for ways to drive smarter, faster, and more effective marketing