Maneuver Marketing
Creative Strategist
1mo ago
EuropeRemotedigital marketingcontent creationad designvideo productionuser research
Drive high-converting, performance-driven creative assets for DTC supplements brand to enhance digital presence and customer acquisition.
Requirements
- 5+ years in creative DTC advertising, A/B testing, with an emphasis on design over data.
- Strong portfolio showcasing design and video editing capabilities that enhance user experience and conversions.
- Expertise in creative research, visual storytelling, and a strategic approach to design that integrates with marketing goals.
- Solid grasp of digital platforms and performance metrics, with a high standard for design aesthetics.
- A passion for psychology, design, video, and content that translates into engaging, customer-centric creatives.
- Actively engaged in industry trends, from DTC Twitter spaces to creative testing discussions, with a proactive approach to staying updated.
- Please submit your application in English. It's our company language so you'll be speaking lots of it if you join.
- We treat all candidates equally - if you're interested please apply through our careers portal.
Other
- Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.
- In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.
- These results caught the attention of The Financial Times , as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards , jointly organised by The Business Times and KPMG in Singapore.
- This is just the beginning of our journey, and you could be part of the next stage of our growth!
- As a Creative Strategist, you’ll be at the forefront of driving high-converting, performance-driven assets for our DTC supplements brand. Serving a primarily female demographic aged 35-65, you’ll leverage creative insights, competitive research, and user-centric design to shape our brand's digital presence. Working across multiple platforms & channels, you’ll develop compelling static ads, short-form videos, landing pages, and more. With a clear focus on customer acquisition, you'll play a crucial role in our brand’s strategy and aesthetic, ensuring our content resonates and drives revenue.
- Creating and maintaining a repeatable research system across ads, customer reviews, VOC, competitors, forums, market trends, and customer pain points.
- Organizing insights into queryable, structured systems that the team can use to generate creative ideas quickly.
- Tagging and categorizing research by angle, pain point, persona, mechanism, product benefit, objection, funnel stage, and creative format.
- Turning research inputs into creative opportunities, briefs, hooks, and testable hypotheses.
- Improving the research infrastructure over time so it compounds instead of becoming a static swipe file.
- Connecting research outputs directly to creative performance and winner generation.
- Building structured creative testing frameworks across hooks, angles, formats, personas, funnel stages, and SKUs.
- Designing test matrices that allow the team to isolate variables and understand what is driving performance.
- Creating a high-velocity testing cadence with consistent launches and systematic iteration.
- Using performance data to identify winners, losers, fatigue, scaling potential, and next-best iterations.
- Connecting creative tests to business metrics such as CAC, MER, LTV, spend level, and scaling constraints.
- Scaling winning concepts across new formats, funnels, channels, geographies, and products.
- Maintaining clear documentation of what has been tested, what has worked, and what should be tested next.
- Creating structured creative briefs that clearly define the hook, angle, persona, pain point, product mechanism, visual direction, format, objective, and funnel stage.
- Ensuring every brief is grounded in customer insight, research, performance data, and business priorities.
- Building reusable briefing systems that allow winning concepts to be adapted across SKUs and formats.
- Translating research and test learnings into repeatable creative frameworks.
- Mapping creatives to ToFu, MoFu, and BoFu stages with clear strategic intent.
- Creating briefs that help designers, copywriters, editors, and media buyers execute faster with fewer revisions.
- Improving briefing quality over time based on performance outcomes.
- Designing clear workflows from research → brief → production → QA → launch → analysis → iteration.
- Creating modular production systems that allow multiple formats, SKUs, and concepts to move in parallel.
- Defining ownership, handoffs, SLAs, and quality standards across creative production.
- Identifying and removing bottlenecks before they slow down output.
- Improving production speed without sacrificing creative quality or strategic clarity.
- Working with designers, copywriters, editors, media buyers, and operators to maintain a predictable launch cadence.
- Continuously improving and automating the production system where possible.
- Leverage Pod and Cross-Functional Teams to Solve Performance and Production Bottlenecks
- Working closely with media buyers, creative teams, growth, operations, product, and other stakeholders to diagnose performance and production issues.
- Identifying bottlenecks early, before they affect scaling.
- Coordinating fast resolution across teams when creative output, testing velocity, or performance is blocked.
- Translating performance issues into clear creative or operational action steps.
- Ensuring learnings are shared across teams and channels.
- Helping scale creative output across multiple acquisition channels (e.g. Meta, Google, Tiktok, and other relevant channels.
- Consistently achieve high click-through rates (CTR) and engagement ratios, with content that encourages shares and positive interactions.
- Improve key conversion metrics, including conversion rate (CVR), average order value (AOV), and customer lifetime value (LTV). Through thoughtful A/B testing and design enhancements, you’ll support sustained, efficient growth reflected in a favorable blended spend-to-ROAS ratio.
- Deliver ad concepts that meet or exceed campaign standards, maintaining a high ad grade success rate across tests.