Maneuver Marketing
Performance Designer
3mo ago
WorldwideRemoteadsvideodesign
The role involves designing and optimizing ads and landing experiences to drive performance marketing results in a DTC Health & Wellness brand.
Requirements
- 3+ years of experience in performance design, growth creative, or related performance marketing roles
- Proven track record of creating ads and funnels that scale profitably for 8-9 figure brands (portfolio required)
- Strong understanding of paid algo platforms (Meta/TikTok/Youtube) and how design impacts performance campaign outcomes eg: Spend, CTR, CVR, LTV etc
- Strong ability to translate customer insights and data into creative concepts
- Skilled in design tools (Figma, Adobe Suite, Canva, etc.) and comfortable briefing editors/creators
- Knowledge of CRO, landing page design, and customer journey funnel
- Familiar with AI creative tools (GPT, Kling, Midjourney, Runway, Elevenlabs etc), some creative/ process knowledge in workflow automation
- Strong communication and collaboration skills for working across pods and departments
Other
- Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.
- In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.
- These results caught the attention of The Financial Times , as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards , jointly organised by The Business Times and KPMG in Singapore.
- This is just the beginning of our journey, and you could be part of the next stage of our growth!
- We are looking for a Performance Designer to join our high-growth performance marketing team. You’ll be working in responsive pods with growth strategists and creative strategists adapting to daily/weekly/quarterly test cadences.
- This role sits at the intersection of creative, strategy, and performance data , owning the design/assembly of ads, funnels, and post-click experiences across all stages of the funnel (eg: TOF, MOF, BOF, Buyers)
- You’ll concept, design, and optimise high-performing static ads, video ads, and landing experiences that drive daily measurable results . You will also have the opportunity to collaborate closely with Influencer, Content, Video, Affiliate, Media, Data, Amazon, Product, and Retention teams to amplify the scale of your wins.
- This is a role for someone who thrives in fast-paced, test-heavy environments , knows how to translate insights into profitable creative, and can balance big creative ideas with systematic optimisation.
- Concept and design/assemble new winning static ads that address different markets, formats according to performance data trends
- Work with Creative Strategist to research, develop top insights/hypotheses, track patterns and profitable optimisation tests (captions, KV swaps, formats, placements, ad copy x creative combination tests)
- Collaborate with Creative Strategists & Editors to translate/design/assemble winning + net new visuals into videos (from concepts, layouts, formats, themes, audio suggestions, hook frames etc)
- Work with Creative Strategist to audit, design, and optimise landing pages, funnels, and CRO flows (offers, banners, pricing tables, upsells/downsells)
- Design/assemble new funnels and post-click assets (listicles, advertorials, RT pages, quizzes, subscription/referral pages)
- Collaborate with Creative Strategists, Amazon, retention, tech and product teams to Design/assemble collateral to support acquisition and retention across other funnels + channels (Amazon ads, new LPs, quiz funnels etc)
- Maintain and grow research banks (swipe files, templates, idea docs)
- Map and improve customer journey touchpoints across ads, LPs, and emails (Miro, Milanote or any visual collaboration/ board tool)
- Work with Creative Strategist to ensure all creative is high-quality, error-free, brand-consistent, and compliant with Meta/ Platform ad policies
- Partner with media and product teams to keep creative ideas fresh and converting after compliance edits
- Work with Creative Strategist to apply and integrate AI tools into workflows to scale creative production, generate insights, and deliver consistent winning tests
- Collaborate with Tech, Creative Strategists, Growth strategist to drive adoption of AI-assisted workflows across different (document & automate winning formulas)
- While hard KPIs like product sales goals, profitability and campaign efficiency are important, we also measure other milestones that build up to the big picture.
- Volume/ number of swings taken is currently part of the game, real strategy lies in understanding why they makes your audience tick and improving execution quality.
- Consistent creative wins (profitable new ad concepts, optimisations, funnels, and CRO lifts)
- Testing velocity and efficiency that maintains profitability at scale
- Cross-team collaboration that shortens time-to-market and improves creative iteration loops
- High compliance and quality standards that reduce wasted spend or blocked campaigns
- Integration of AI workflows that increase speed and quality of outputa
- Performance-driven and data-obsessed
- Creative yet systematic, with strong attention to detail
- Comfortable iterating quickly, testing aggressively, and pivoting based on results
- Team-oriented, thrives in collaborative pods and cross-functional projects
- Curious, experimental, and passionate about staying on top of creative and performance trends