Voodoo
Influencer Content Associate - Wizz
3mo ago
EuropeRemotesocial mediacontent creationinfluencer marketing
As an Influencer Content Associate for Wizz, you will build and manage influencer content strategies targeting US Gen Z audiences.
Conditions
- Competitive salary upon experience
- Swile Lunch voucher
- Gymlib (100% borne by Voodoo)
- Premium healthcare coverage SideCare, for you & your family 100% borne by Voodoo
- Wellness activities in our Paris office
- Unlimited vacation policy
- Remote days on Mondays, Tuesdays and Fridays
Other
- Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.
- Our Consumer Apps teams are at the forefront of crafting innovative and engaging apps for daily enjoyment. Our ambition extends beyond gaming to entertain a global audience, with millions of people around the world, especially in the US, downloading and using the apps we create.
- You'll be working on Wizz , a social app specifically designed for teens, boasting over 3 million monthly active users in the US and UK. Wizz is a friend-finding and chat app where young people can safely express themselves and connect with like-minded peers in an authentic, pressure-free environment. Unlike other social media platforms that focus on followers, posts, or passive consumption, Wizz offers young people a space to have meaningful 1:1 conversations with peers.
- Reporting to the Creative Lead for Wizz, this role requires operational excellence, creativity, and a deep understanding of US Gen Z culture to effectively reach and engage Wizz's core audience.
- As an Influencer Content Associate for Wizz (France-Based), you will play a key role in building and managing our influencer strategy to produce authentic, high-performing video content. Your responsibilities will include:
- Creating engaging content that resonates with US Gen Z audiences and aligns with Wizz's authentic, teen-friendly brand.
- Taking ownership of influencer operations , from identifying trends to executing campaigns that drive user engagement and growth.
- Managing and growing a network of 100+ influencers across micro, macro, and mega creator tiers, building and maintaining strong relationships at scale.
- Sourcing and discovering top-performing content across social media platforms, staying ahead of Gen Z trends and competitor strategies.
- Experimenting with viral marketing tactics , testing unconventional approaches to maximize organic reach and engagement.
- Developing creative briefs that align with Wizz's brand identity and overseeing execution by your network of creators.
- Engaging and contracting creators , ensuring all agreements are properly formalized.
- Assisting with video production and editing when necessary to ensure quality and vision are met.
- Tracking and analyzing content performance , building a CRM database of creators, and reporting on production outputs and performance metrics.
- Collaborating closely with Product, User Acquisition, and Creative teams to align influencer content with Wizz-specific objectives.
- Staying immersed in US Gen Z culture , including social media behavior, slang, trends, and platforms to ensure content remains culturally relevant.
- 2-3 years of experience managing influencers or working in content creation , with demonstrated ability to build and maintain creator relationships at scale (comfortable managing 100+ creators).
- Deep understanding of US Gen Z culture , trends, and social media behavior is required. Native-level cultural fluency with the US market is strongly preferred (e.g., through lived experience, extended time in the US, or deep professional immersion in US-focused content).
- Curious and experimental mindset , always exploring viral marketing tactics and growth hacks to amplify reach and engagement.
- Content creation experience is a strong plus, we're looking for someone who understands content from a creator's perspective.
- Experience working with marketing artists, video artists, or content creators is preferred.
- Data-driven mindset with analytical skills to track performance and optimize strategy.
- Creative and entrepreneurial , with a proactive approach to discovering new trends and solving problems in a fast-paced environment.
- Strong collaboration and communication skills , comfortable working across teams.
- Fluency in English is required (fluency in French is a plus).
- France-based with willingness to work partially aligned with US time zones when needed for key collaborations.