Realitydefender
Product Marketing Manager
1mo ago
140000 –180000 USD / yearUSARemotego-to-market strategyproduct positioningaicybersecurity
Lead go-to-market strategy and messaging for Reality Defender's AI-powered deepfake detection solutions targeting enterprise customers.
About the company
- Reality Defender is an award-winning cybersecurity company helping enterprises and governments detect deepfakes and AI-generated media. Utilizing a patented multi-model approach, Reality Defender is robust against the bleeding edge of generative platforms producing video, audio, imagery, and text media. Reality Defender's API-first deepfake detection platform empowers teams and developers alike to identify fraud, disinformation campaigns, and harmful deepfakes in real time.
- Backed by world class investors including DCVC, Illuminate Financial, Y Combinator, Booz Allen Hamilton, IBM, Accenture, Rackhouse, and Argon VC, Reality Defender works with leading enterprise clients, financial institutions, and governments in order to ensure AI-generated media is not used for malicious purposes.
- Youtube: Reality Defender Wins RSA Most Innovative Startup
About the product
- As a Product Marketer, you’ll shape how enterprise customers understand, evaluate, and adopt Reality Defender’s deepfake detection solutions. You’ll own go-to-market strategy and messaging across our platform, helping position our products for security leaders, fraud teams, and government stakeholders.
- This role is ideal for marketers who enjoy translating complex AI and cybersecurity technologies into compelling stories that drive awareness, pipeline, and customer adoption. Responsibilities include:
- Define and execute go-to-market strategies for new products, features, and integrations.
- Develop and maintain product positioning, messaging, and competitive differentiation throughout enablement materials for Reality Defender’s sales and customer success teams and our channel partners
- Collaborate with sales, customer success, and product teams to create sales enablement materials, including pitch decks, datasheets, and FAQs.
- Conduct market research to understand customer needs, industry trends, and competitive landscape.
- Lead the creation of compelling case studies, use cases, and customer stories.
- Partner with demand generation and content teams to build campaigns that drive product adoption and customer engagement.
- Track and measure the success of product launches and marketing initiatives.
Requirements
- 5+ years of experience in product marketing for enterprise B2B SaaS, preferably in cybersecurity or API-based solutions.
- Strong understanding of technical audiences, including IT decision-makers, developers, and security teams.
- Proven ability to create clear, compelling messaging for technical products.
- Experience conducting market and competitive analysis.
- Exceptional collaboration skills with the ability to work across sales, product, and customer success teams.
- Prior experience in early-stage or fast-growth environments is highly preferred.
- Based in the United States, with a preference for candidates near New York City.
Conditions
- Reality Defender offers the following benefits to all our employees, regardless of location:
- Healthcare plans with 100% premium coverage for employees and partial coverage available for dependents
- Dental and Vision plans with 100% premium coverage for employees and their dependents
- Short/Long-term disability and life insurance plans with 100% premium coverage for employees
- FSA/HSA and 401k programs
- Equity compensation
- 20 days of PTO per year
- 12 weeks of Parental Leave
- Learning and Development budget
- Monthly wellness benefits
- Annual company-sponsored offsite
- For employees working from Reality Defender’s HQ in NYC, we offer the following benefits:
- Daily in-office lunch through UberEats
- Commuter benefits
- Remote Fridays
- Happy Hours and other local events