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SkelarSkelar

Marketing Analyst - Leaply

1mo ago
WorldwideRemote
SkelarSkelar

Marketing Analyst - Leaply

1mo ago
WorldwideRemotea/b testingreportingdata analysisltv prediction

Data-driven marketing analyst responsible for performance marketing analytics, measurement frameworks, and strategic decision support.

Responsibilities

  • Partner with the marketing team to sharpen day-to-day decision-making — from spend allocation to creative testing to channel mix
  • Drive analytical culture across the marketing team — through training, self-service tooling, and enablement that turns data into a team capability, not an analyst service
  • Prioritize and lead deep-dive research into our audience and how each segment translates into long-term unit economics
  • Build out our AB test evaluation framework across funnels — set methodology, raise the quality bar, accelerate decision velocity
  • Design and own the monitoring layer for key metrics and early warning signals — dashboards, AI assistants, Slack alerts.
  • Design and evolve scalable, resilient data pipelines that consolidate marketing, product, and payment data into analytics-ready models
  • Partner with engineering on the quality and transparency of our tracking — from event taxonomy to attribution integrity
  • Shape team-level standards: which tools we use, how we approach recurring analytical problems, what "good" looks like for us

Nice to have

  • Working-level Python for data manipulation and lightweight scripting
  • Hands-on Amplitude experience — both dashboard building and tracking design
  • Experience with a data transformation tool (dbt, Dataform, SQLMesh)
  • Data Science fundamentals — forecasting, clustering, basic ML approaches
  • Experience running monetization experiments (significant plus in a subscription context)
  • A natural teacher instinct — you proactively level up the team around you, not just deliver numbers

Other

  • Hi! We’re Leaply — a product ecosystem in the Health & Wellness niche. Our mission is to create a platform users can fully trust with their health, so they can live healthier on autopilot. We launched in 2024 and have already seen explosive growth — 10x revenue in the past six months — with strong traction across the US, Europe, and beyond.
  • At Leaply , we challenge traditional career paths — we value ownership over job titles, and impact over process. As we scale, we're looking for a sharp, data-driven Marketing Analyst to bring structure and clarity to how we make marketing decisions.
  • We're looking for a Marketing Data Analyst to own and elevate marketing analytics across Performance Marketing. The Marketing team at Leaply is highly data-driven and focused on developing at-scale, measurable marketing programs designed to improve the lifetime value of Leaply customers.
  • This is a high-impact individual contributor role for someone who thrives in complex environments and brings structure, clarity, and insight where systems are still evolving.
  • You'll be the primary analytical partner for the Performance Marketing team, with broad ownership over measurement frameworks, reporting, A/B test evaluation, LTV prediction, analytical culture development, and strategic decision support. Your job is to improve processes that already work and unlock the zones we haven't gotten to yet.
  • 2+ years in analytics for consumer apps or digital products, ideally subscription-based
  • Strong analytical mindset — you decompose metric behavior naturally, separate cohort from calendar effects, and explain complex concepts in plain language
  • Strong SQL with hands-on experience on large datasets (BigQuery would be a plus)
  • Proficiency with BI tools (Tableau preferred; Power BI, Looker). A track record of building automated reporting layers would be a plus
  • Solid grasp of core marketing economics — CPM, LTV, CAC, ROAS — and how they connect to business decisions (performance marketing background would be a plus)
  • Comfort with experimentation methodology and statistical fundamentals — A/B test design, sample sizing, significance, power, common pitfalls
  • Scale the function. You'll help evolve how Leaply does marketing analytics — the tools, the pipelines, the standards behind every decision.
  • Decisions drive spend. With marketing budgets scaling fast across multiple channels, every measurement choice compounds. You'll build the data foundation behind every major spend call.
  • Two paths forward. As the analytics function grows from a small team to a full guild, you can go deep on IC complexity (LTV forecasting, attribution, brand evaluation) or grow into a Marketing Analytics Lead role.
  • Real AI investment. We're actively building AI-powered solutions across the business — you'll shape the analytics-side foundations the rest of the company will rely on.
  • Competitive compensation and a high-impact role
  • Full ownership of the marketing analytics function
  • Direct partnership with the CMO and close mentorship from our Data Analytics Lead
  • Access to internal SKELAR communities across Analytics, Marketing, Product, and Engineering
  • A meaningful mission: help people live healthier lives every day
  • Leaply is backed by SKELAR, a venture builder with 13+ successful B2C businesses. Beyond business, we support the SKELAR Foundation, a charitable initiative created by employees to support the Ukrainian Armed Forces.
  • Join us in building the next big thing!
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