Swap
Product Marketing Lead
4mo ago
EuropeLeadRemoteproduct marketinggo-to-market strategypositioningmessagingrevenue impact
Strategic leadership role defining product marketing, shaping category, and driving revenue impact in a B2B SaaS commerce platform.
Responsibilities
- Own and evolve Swap’s product positioning, messaging architecture, and Agentic Commerce category narrative.
- Define ICP segmentation, personas, and vertical-specific value propositions aligned to revenue targets.
- Lead end-to-end go-to-market strategy and launch execution for new products and major releases.
- Build comprehensive sales enablement programs (pitch decks, battlecards, objection handling, industry collateral) to improve win rates and shorten sales cycles.
- Drive measurable revenue impact including pipeline contribution, conversion rates, product adoption, and expansion.
- Own competitive intelligence and strategic differentiation against key commerce infrastructure players.
- Translate complex cross-border, duties & taxes, and compliance workflows into clear, compelling narratives.
- Partner with Product to influence roadmap prioritization based on market feedback and commercial opportunity.
- Lead customer research, win/loss analysis, and persona development to continuously refine positioning.
- Collaborate with Analytics and Growth to define KPIs, measure performance, and embed product narratives across acquisition and lifecycle channels.
Conditions
- Competitive base salary 💰
- Stock options in a high-growth startup 🚀
- Competitive PTO with public holidays additional (and your birthday off!) 🌴
- Pension contributions 🛡️
- Private health 🏥
- Gym and wellness benefits 💪
- Mental health benefits 🧠
- Quarterly team offsite budget 🎉
- Thursday happy hour 🍻
- Breakfast Mondays 🥐
Other
- Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience.
- Built for brands that want to sell anything - anywhere, Swap centralises global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence.
- At Swap, we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works.
- This is a strategic product marketing leadership position responsible for:
- Defining how Swap wins.
- Shaping the Agentic Commerce category.
- Driving measurable revenue impact across products.
- Equipping Sales to win in competitive enterprise environments.
- You will sit at the intersection of Product, Growth, Sales, and Customer Success — translating complex commerce infrastructure into clear, compelling narratives that move pipeline and accelerate adoption. What We’re Looking For
- 6–8+ years of product marketing experience in B2B SaaS, ideally within e-commerce, retail, or commerce infrastructure.
- Proven experience owning positioning, messaging, and go-to-market strategy.
- Strong track record of driving revenue impact — pipeline, win rate, adoption, or expansion.
- Experience supporting mid-market and enterprise sales motions.
- Deep understanding of cross-border commerce, duties & taxes, landed cost, DDP/DAP models, or complex e-commerce infrastructure (strongly preferred).
- Experience building competitive intelligence programs.
- Strong understanding of acquisition channels and how product integrates into them.
- Experience working with measurement tools such as HubSpot and modern analytics platforms.
- Highly strategic, highly organized, and highly accountable.
- Comfortable operating autonomously and leading cross-functional initiatives.
- Strong communicator who can simplify complex infrastructure into compelling narratives.
- We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do; it's also the smart thing.