Swap
Senior Demand Generation Manager
1mo ago
USASeniorRemoteseocontent marketingcrogrowth marketingai-driven marketingpipeline management
Lead demand generation efforts focusing on organic growth, SEO, and pipeline conversion for an AI-native commerce platform.
Responsibilities
- This is a dedicated ownership position responsible for:
- Turning Swap's website into a compounding pipeline engine.
- Winning the next phase of demand across AI-driven and traditional search.
- Driving measurable organic growth across SEO, AEO, and GEO.
- Converting traffic into pipeline through disciplined CRO and experimentation.
- You will sit at the intersection of Brand, Product, Paid Media, and RevOps — building the content, architecture, and agentic workflows that let a lean team produce and optimize at scale.
Requirements
- 5+ years in demand generation, growth, or organic marketing at a B2B SaaS or technology company, with a measurable pipeline track record.
- Deep, hands-on expertise in technical and content SEO, with a strong point of view on AEO/GEO and AI-driven discovery.
- Proven CRO experience - landing pages, experimentation, and funnel optimization that moved conversion, not just traffic.
- Highly analytical and comfortable owning the numbers: search and web analytics, attribution, and performance reporting.
- Fluency with AI-assisted and agentic content workflows, and a builder's instinct for turning manual work into scalable systems.
- Strong cross-functional operator who can partner with brand, product, paid, sales, RevOps, and external agencies.
- Execution-oriented and outcome-driven - you ship, measure, learn, and iterate quickly.
- Experience with ecommerce or retail buyers, ABM motions, or structured data and schema markup is a plus.
- Responsibilities
- Own and evolve Swap's SEO, AEO, and GEO strategy - improving discoverability across traditional and AI-powered search surfaces.
- Identify high-intent keyword opportunities aligned to pipeline and build content and page architecture to win them.
- Partner with web, design, and brand teams to optimize site performance and conversion across the funnel.
- Build a per-account and campaign landing page system that supports targeted and ABM growth motions.
- Align paid and organic search strategy on keywords, audiences, and messaging to maximize efficiency.
- Own the editorial calendar, asset library, and thought-leadership cadence aligned to demand and ABM.
- Build scalable backlink and authority programs to strengthen domain authority and organic performance.
- Design agentic, AI-assisted content workflows that accelerate high-quality production and optimization at scale.
- Track and report on growth metrics tied to pipeline and revenue — and translate performance data into clear, prioritized action.
- Partner with RevOps and analytics to improve attribution visibility and measurement frameworks across organic and paid.
Conditions
- The base salary range for this role is $135,000–$170,000, plus equity and a competitive benefits package. Final offer is determined by experience, skills, and qualifications. We share in the long-term success you help build.
- Competitive base salary 💰
- Stock options in a high-growth startup 🚀
- Competitive PTO with public holidays additional (and your birthday off!) 🌴
- Pension contributions 🛡️
- Private health 🏥
- Gym and wellness benefits 💪
- Mental health benefits 🧠
- Quarterly team offsite budget 🎉
- Thursday happy hour 🍻
- Breakfast Mondays 🥐
Other
- Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience.
- Built for brands that want to sell anything - anywhere, Swap centralises global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence.
- At Swap, we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works.
- We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do; it's also the smart thing.