The Global Talent Co
PERFORMANCE MARKETER (Paid Search Focus / B2B exp)
2w ago
WorldwideRemotegoogle adsmeta adslinkedin adspaid searchcampaign optimization
Manage and optimize paid search and media campaigns to scale candidate acquisition globally with B2B focus.
About the company
- At The Global Talent Co., we provide incredible opportunities for the top 5% of global marketers. Join our team and become our employee, gaining access to competitive salaries, long-term career opportunities, and the chance to work with some of the most innovative companies across Europe and the United States.
- As your employer, we match exceptional marketing talent with high-growth businesses looking for long-term strategic hires. Our mission is to remove geographical barriers and connect world-class marketers with leading global companies through remote work.
- If you're passionate about performance marketing and want to make a measurable impact while working alongside an ambitious international team, we'd love to hear from you. 🚀
Responsibilities
- We're looking for a sharp, data-driven Performance Marketer to join our in-house team at The Global Talent Co.
- This is a part-time or full-time internal role focused primarily on Google Ads (Paid Search) while also supporting broader paid media efforts across Meta, LinkedIn, and emerging advertising platforms.
- Your mission will be to scale our candidate acquisition engine by building and optimizing full-funnel paid campaigns that attract and convert top-tier marketing talent from around the world.
- We're particularly interested in candidates who have experience running B2B paid media campaigns across multiple international markets and regions.
- Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn.
- Own keyword strategy, bidding strategies, and search intent optimization to drive high-quality candidate acquisition.
- Test and experiment with emerging advertising platforms such as Reddit, X (Twitter), and TikTok.
- Own the complete lifecycle of paid campaigns, including targeting, creative briefing, testing, optimization, reporting, and ongoing improvements.
- Partner closely with the Creative and Content teams to develop and continuously improve high-performing ad creatives.
- Monitor and optimize performance using KPIs such as CPL, CPA, and ROAS.
- Analyze campaign performance and transform data into actionable recommendations.
- Stay up to date on platform updates, algorithm changes, advertising trends, and industry best practices.
- Continuously A/B test headlines, creatives, landing pages, audiences, and calls-to-action to maximize conversion rates.
- Build and maintain performance dashboards and communicate campaign insights to leadership.
Requirements
- 3–6 years of hands-on experience managing Google Ads (Paid Search) campaigns, with additional experience across Meta and/or LinkedIn Ads.
- Strong understanding of keyword research, search intent, bidding strategies, match types, and conversion optimization.
- Proven success improving campaign performance while reducing acquisition costs.
- Strong analytical mindset with experience using Google Analytics, Looker Studio, Mixpanel, or similar reporting tools.
- Comfortable managing and scaling paid advertising budgets across multiple channels.
- Experience collaborating with creative teams to develop high-converting advertising assets.
- Familiarity with emerging advertising platforms such as Reddit Ads, X Ads (Twitter), or TikTok Ads.
- Highly autonomous, organized, and comfortable working in a remote-first environment.
- Proven experience running B2B paid media campaigns, with a strong emphasis on lead generation and performance marketing.
- Experience managing and optimizing campaigns across multiple international markets, regions, or global audiences. Candidates who have only managed campaigns within a single country are less likely to be a fit for this role.
Nice to have
- Experience working for a Talent Staffing, Recruitment, Talent Acquisition, HR Tech, Employer Branding, Workforce Solutions, or Remote Hiring company. This remains one of the strongest indicators of success for this position.
- Experience marketing to marketers or other professional B2B audiences.
- Experience in Recruitment Marketing or Talent Acquisition Marketing.
- Experience scaling campaigns across North America, Europe, APAC, LATAM, or multiple regions simultaneously.
- Experience building candidate acquisition funnels or talent attraction campaigns.
- Experience with landing page testing and conversion rate optimization (CRO).
- Experience working with marketing automation platforms and CRM integrations.
- Experience leveraging first-party data and audience segmentation strategies.
- Familiarity with attribution modeling and multi-touch reporting.
Other
- Check out The Global Talent Co.'s talent network: The Global Talent Co. Network