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Gaiafamily

Product Manager, Employer

1mo ago
130000 –160000 USD / yearUSASeniorRemote
Gaiafamily

Product Manager, Employer

1mo ago
130000 –160000 USD / yearUSASeniorRemote

Hiring a Product Manager to own and build Gaiafamily's Employer product end-to-end, focusing on strategy, product shipping, and revenue impact.

Responsibilities

  • You will own the Employer product line like a business, in close partnership with our Head of Employer sales. You will:
  • Define the strategy
  • Ship the product
  • Close feedback loops with customers (both employers & employees)
  • Drive revenue impact
  • Build the system from scratch
  • You’ll also work directly with our Head of Product, engineering team, exec team, Ops, Finance and Legal.
  • If you want to just manage a backlog, this is not the job for you. If you want to build a business inside a company, it is 💪

Nice to have

  • You’re an ex founder
  • You’ve owned revenue targets before
  • Have experience in fertility, family-building, or HRA administration

Conditions

  • Competitive base salary + meaningful equity - range for this role is $130-160k
  • Hybrid NYC work environment (we’re in our office at 387 Park Ave 3 days a week!)
  • Full benefits (very generous for early-stage startups)
  • Fertility & egg-freezing benefits
  • If this sounds interesting, we’d love to talk.

Other

  • At Gaia Family , we're building modern fertility coverage that actually works — for patients and for employers. We partner with companies to offer IVF and egg freezing as a structured, outcomes-aligned, benefit that complements our existing consumer offering. We’ve already signed our first employer logos but are still early. We’re hiring a Product Manager to own and build our Employer product end-to-end. This is a zero-to-one GM role disguised as a PM role.
  • We’re an ambitious, fast-moving team backed by top-tier investors (including Valar Ventures and Atomico).
  • You will define the long-term vision for Gaia’s employer offering, turning ambiguity into a crisp roadmap. This will require you to clarify ICPs (mid-market vs enterprise) alongside Sales, whilst working with Finance to shape packaging, pricing, and plan design.
  • We want to create a lovable employer and employee experience that stands out in the fertility & family-building landscape. 🧡
  • You’ll be responsible for surface areas ranging from customer sales conversations to the implementation & onboarding experience, and employee enrollment & usage.
  • You will need to obsess over the full system, not just one aspect.
  • You will co-leading the ROI strategy for our employer product. This means:
  • Understanding case rates, utilization, loss ratios
  • Partnering with Finance on pricing experiments
  • Improving margins through product & process design
  • You will focus on these metrics like a GM would.
  • You will work with teams across the business, you will:
  • Align with Sales & Legal on what we sell
  • Partner with Ops on what we can operationalize
  • Work with Eng to build scalable systems
  • Run tight weekly reviews
  • Someone who...
  • Is deeply collaborative with a builder mindset
  • Is solution-oriented - when we encounter challenges, you are already brainstorming on how to solve
  • Is curious and eager to learn
  • Has deep ownership
  • Works cross-functionally successfully
  • Isn't afraid to roll up their sleeves and when needed, "wear many hats" to execute successfully
  • Is AI-native and excited about the future of EPD & tech
  • Have 5–10 years B2B experience in product or growth roles - ideally in high-growth fast-paced startups
  • Have built or worked on an employer healthcare product before
  • Care about revenue and margin, not just UX polish
  • Love ambiguity
  • Are AI-native, constantly testing out the latest tools to scale yourself & your team
  • Can go from whiteboard → SQL → customer call → Figma → pricing model in the same week
  • Have high energy and bias toward action
  • We move fast, operate with high ownership, and care deeply about quality.
  • We believe great product teams combine strong judgment with fast iteration. We run lots of experiments, stay close to customers, and prioritize business impact over process theater.
  • We’re also highly AI-native. We use AI throughout product development, operations, analysis, and communication. The people who succeed here tend to be naturally curious builders who adopt new tools quickly and constantly look for leverage.
  • You’re not inheriting a polished product.
  • You’re building the operating system for a new line of business.
  • You will have real leverage over revenue.
  • Work on a meaningful problem in healthcare with massive market opportunity
  • Operate with unusually high autonomy and visibility
  • Join a small, high-talent team where decisions ship quickly
  • Help define the future of fertility financing and patient experience
  • Meaningful equity upside as the company scales
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