CRM Specialist

Other

• At Rohlik, we’re redefining how people shop for groceries—and we’re looking for a CRM Specialist who can turn every customer interaction into something meaningful.
• In this role, you’ll bring campaigns to life across email, SMS, push, and remarketing, using smart automation and personalization to deliver the right message at the right moment .
• Why this role is exciting You’ll work closely with our CRM Manager to continuously test, optimize, and elevate performance, helping us build stronger relationships, boost engagement , and create experiences customers actually look forward to.
• If you enjoy combining creativity with data and want to make a real impact at scale, this is where it happens.
• What you'll do
• Own execution of CRM campaigns, including setup, monitoring, and optimization.
• Support implementation of the CRM strategy defined by the CRM Manager.
• Work with customer segmentation, personalization, and targeting to deliver relevant and effective messaging.
• Provide input to campaign innovation, customer journey improvements, and automation flows.
• Analyze campaign performance and prepares reports to inform business decisions.
• AI & automation enthusiasm - you must drive improvements via implementing the latest trends and technologies to make your work seamless.
• Collaborate with BI, performance managers, copywriters, and brand teams to ensure aligned communication.
• Acts as a subject matter expert on campaign execution tools, continuously suggesting improvements.
• Bachelor’s degree in Marketing, Business, Communication, or related field.
• 1–3 years of experience in CRM, email marketing, or digital campaign execution.
• Proficiency in CRM platforms and campaign management tools, especially in Bloomreach.
• Analytical mindset with the ability to interpret campaign data and improve performance.
• Strong organizational skills and attention to detail.
• Fluent in English and Czech. What’s in it for you Fair reward - You’ll get a strong fixed salary — no bonus games, no politics. Great work is rewarded clearly and fairly.
• Good food every day - You’ll enjoy a free lunch every day and fresh fruit & veggies in the office. Because good food fuels great work.
• Life, not just work - You’ll have real flexibility – three days in the office, 2 days Home Office where it suits you. And unlimited paid vacation based on trust.
• Personal growth - You’ll grow as fast as Rohlik does. Every challenge is a chance to learn and make an impact.
• Real impact - What you do here matters. You’ll see your work changing how people eat and live — from day one.
• Recognition among colleagues - Your effort won’t go unnoticed. You can recognise others (and be recognised) through peer credits to use in our internal cafeteria.
• Xtra membership - You’ll get free Xtra membership and 10% cashback on everything you buy on Rohlik.cz .
• Sport & wellbeing - You’ll stay active with company sports challenges or a subsidised Multisport card .
• A team that sticks together - You’ll work with people who move fast, support each other and celebrate wins together.
• If this sounds like you… You’re someone who takes ownership, acts fast and gets things done. Ready to bake something great with us?