Rohlik
Sales Director Europe
1mo ago
EuropeDirectorRemote
Lead and build the sales organization for Veloq in Europe, shaping commercial strategy and driving enterprise sales.
Nice to have
- Existing relationships with senior buyers at top European grocers or 3PLs
- Salesforce or similar CRM discipline
- Exposure to pre-sales, solution design or estimating teams
- Experience building a sales playbook from scratch
Other
- About Veloq: Veloq is the software platform powering the next generation of grocery fulfilment.
- Built on Rohlik Group’s ( www.rohlik.group ) proprietary technology and operational excellence across five European markets, Veloq is now a standalone technology company helping grocers transform warehouse operations and scale same-day e-grocery profitably.
- Our modular platform combines warehouse automation, e-commerce fulfilment and last-mile logistics into one system designed for real operational performance — not slideware. Rohlik Group already uses this technology at scale to serve 850,000+ customers across Europe. It works. Now we’re taking it to the market.
- We’re still early in the journey. That means real ownership, direct access to the CEO, and the chance to help build a category-defining company from the ground up.
- You won’t inherit a big, layered sales machine. You’ll help build it.
- You’ll sell a product that is already proven in real operations — not a concept.
- You’ll work directly with the CEO and shape pricing, positioning and commercial strategy from day one.
- You’ll lead Europe as a market, while helping define how Veloq sells globally in the future.
- This role combines real enterprise hunting with true commercial leadership .
- If you like startup energy, ownership and building things from scratch, this is exactly that kind of role.
- You will own Veloq’s commercial motion in Europe.
- We already have a defined ICP and an active pipeline. Your job is to deepen that pipeline, close the first major enterprise customers, and build a repeatable sales motion that can scale.
- You’ll lead consultative sales of warehouse automation and software solutions, working with operations, IT, finance and commercial stakeholders to turn complex capabilities into customer-specific value.
- Specifically, you will:
- Own the EU revenue target and pipeline , with focus on closing the first major enterprise customers and building the next wave of growth
- Take an existing set of qualified target accounts and deepen, expand and move them forward , while opening new enterprise opportunities across Europe
- Build and maintain a strong pipeline with clear deal discipline, healthy coverage and realistic forecasting
- Refine the sales playbook — from ICP and buyer personas to messaging, qualification and deal stages
- Lead consultative sales of complex warehouse automation and software solutions, translating technical capabilities into clear business value for each customer
- Build relationships with senior decision-makers across grocery, retail and 3PL — especially in operations, supply chain, finance and technology
- Work closely with the CEO on pricing, commercial terms and major negotiations
- Partner with Product, Partnerships, Operations, Legal and Finance to make sure deals are winnable, credible and smoothly handed over into implementation
- Represent Veloq externally at relevant industry events and forums, helping build both brand presence and pipeline
- Lead and develop the commercial team, setting high standards for execution, forecast discipline and customer engagement as the company scales
- 10+ years in enterprise SaaS or supply chain / logistics technology sales
- At least 5 years in senior commercial and/or hunter roles
- Proven closer with a track record of hitting or exceeding quotas at €1M+ ARR level
- Strong experience selling into retail, grocery or logistics operations at C-level / VP level
- Strong understanding of warehouse automation and e-grocery economics
- Proven people management experience — coaching, performance management, building strong sales culture
- Consultative technical sales background — able to sell bespoke solutions with complex discovery and multi-stakeholder alignment
- Strong hunter mentality — comfortable building your own pipeline and using CRM / AI tools to move faster
- Comfortable with long and complex sales cycles (6–18 months)
- Fluent English. Other languages will be an advantage
- You won’t step into a fully built organisation with fixed playbooks and polished processes.
- You’ll join a lean team, work close to the founders and leadership, and help define how Veloq sells, grows and wins. That means ambiguity, speed, pressure — and a huge amount of ownership.
- If that excites you more than it scares you, we should talk.
- #Veloq