Search Engine Marketing Manager

Other

• At Rohlik, growth is built on performance, speed and smart decisions.
• We operate across multiple European markets, and paid search plays a major role in how customers discover us, shop with us and come back.
• We’re now looking for an SEM Manager who will own and scale paid search across all Rohlik Group brands — Rohlik.cz , Kifli.hu , Gurkerl.at , Knuspr.de , Sezamo.ro and future markets. This is a high-impact role with group scope, multi-million-euro budgets, and real influence on acquisition, revenue and profitability.
• If you enjoy performance marketing, data, AI and making things scale, this role is for you.
• You’ll own group-wide SEM across multiple European brands and markets.
• You’ll manage multi-million-euro budgets with real impact on growth and profitability.
• We are an AI-first company — you’ll help build and use automation and AI tools to scale performance.
• You’ll work across Brand, CRM, Product and local markets to shape full-funnel impact.
• This is a role with both hands-on ownership and the opportunity to mentor and grow others.
• You’ll be responsible for the full SEM agenda across the Group — from strategy and budget ownership to optimisation, tooling and team support.
• You will:
• Own the group-wide SEM strategy and budgets across Google Ads, Microsoft Ads, Performance Max, Shopping, Search and emerging retail media channels
• Analyse performance end-to-end — from impressions to margin — and turn data into clear actions, insights and forecasts
• Help develop, deploy and improve automation and AI solutions (scripts, GPT-powered copy generation, ML-based bidding models, etc.)
• Audit and optimise accounts continuously: keyword research, feed quality, negative keyword governance, Quality Score, campaign structure and testing frameworks
• Own and evolve the SEM tech stack, including evaluation and integration of tools like SA360, feed management, attribution, server-side tagging and consent-mode solutions
• Work closely with Brand, CRM, Product and local teams to align messaging and maximise business impact
• Support and mentor junior SEM specialists, helping build playbooks, training and best practices
• Stay on top of market changes — AI, privacy, SERP shifts, platform updates — and turn them into meaningful experiments
• 3–5 years of hands-on SEM experience, ideally in large e-commerce or marketplace environments
• Proven ownership of six-figure monthly budgets and solid results on CAC, ROAS and profitability
• Deep knowledge of Google Ads (including P-Max & Shopping) and Microsoft Ads
• Experience with SA360 or similar bid-management platforms is a strong advantage
• Strong analytical mindset — advanced Excel / Google Sheets, basic SQL, and dashboarding experience (Looker Studio or similar)
• Familiarity with modern AI / ML solutions and practical understanding of how to use them in performance marketing
• Leadership mindset — prior mentoring or team support experience is a plus
• Advanced English is required; other languages such as Czech, German or Hungarian are a plus
• Fair reward - You’ll get a strong fixed salary — no bonus games, no politics. Great work is rewarded clearly and fairly.
• Good food every day - You’ll enjoy a free lunch every day and fresh fruit & veggies in the office. Because good food fuels great work.
• Life, not just work - You’ll have real flexibility – three days in the office, 2 days Home Office where it suits you. And unlimited paid vacation based on trust.
• Personal growth - You’ll grow as fast as Rohlik does. Every challenge is a chance to learn and make an impact.
• Real impact - What you do here matters. You’ll see your work changing how people eat and live — from day one.
• Recognition among colleagues - Your effort won’t go unnoticed. You can recognise others (and be recognised) through peer credits to use in our internal cafeteria.
• Xtra membership - You’ll get free Xtra membership and 10% cashback on everything you buy on Rohlik.cz .
• Sport & wellbeing - You’ll stay active with company sports challenges or a subsidised Multisport card .
• A team that sticks together - You’ll work with people who move fast, support each other and celebrate wins together.
• If this sounds like you… You’re someone who takes ownership, acts fast and gets things done. Ready to bake something great with us?
• #LI-FK1