Motorway
Head of Creative
1mo ago
EuropeHead
Lead creative direction and brand identity for a fast-growing used car marketplace in the UK.
Responsibilities
- We're looking for a Head of Creative to lead a best-in-class brand creative studio - shaping how Motorway shows up for every car seller and dealer in the UK.
- Reporting to the Director of Brand & Marketing, you'll define the creative vision for the brand, steward our brand identity and design system, and own creative direction across every tier of work - from flagship brand platforms through to performance social, B2B marketing, and in-product brand expression. The studio you lead spans designers, copywriters, creators and freelancers, supported by our network of external agencies and production partners.
- You'll be the creative leader stakeholders and founders turn to for judgment - setting the bar for what 'great' looks like across the business. You balance high-end aesthetic craft with the courage to take creative risks and push boundaries. You're a team leader, not just a manager, elevating the studio while collaborating seamlessly with senior stakeholders in a fast-paced environment that's actively transforming the UK's used-car market.
- Set the Creative Bar: You'll be the go-to authority on creative judgment - owning quality and executional direction across every tier of work, as part of the broader marketing leadership group.
- Build the ‘Motorway Brand World’: You'll lead our narrative and visual identity end-to-end, and partner with Product Design so the brand lands as cleanly in-product as it does in marketing. Your goal: make Motorway so distinctive we aren't just a category choice for humans, but the recommended brand within AI search.
- Run a High-Velocity Studio: You'll champion a tiered production model that protects time for big, strategic work and uses AI and lean processes to scale agile content at faster volume.
- Own the AI Creative Strategy: You'll evaluate and embed AI tools into our daily workflow - balancing creative quality and brand consistency with massive productivity gains.
- Drive Commercial Performance: You'll move creative from aesthetic choice to a growth lever. You'll support the feedback loop with teams, using data to sharpen our output and prove that great creative delivers.
- Build a Culture of Creative Excellence: You'll coach and develop our in-house Studio to foster an environment where the best creative talent want to do their best work.
- Direct External Partners: You'll move us from being ‘just another agency client’ to a direct creative partner. You'll shorten briefing cycles and ensure agency work is impactful and lands sign-off-ready.
- Partner with Creative Ops: You'll work closely with Creative Operations on budgets, resourcing, workloads and timelines, keeping the studio running smoothly so creative time is protected.
Requirements
- A senior creative leader with proven experience in a Head of Creative or equivalent role at a scaled consumer, D2C, or marketplace business.
- A strong portfolio that demonstrates both elite brand-building craft and measurable impact across performance, social, and digital channels.
- Track record of leading and developing in-house creative teams alongside external agency and production partner relationships.
- Experience operating a tiered creative delivery model, with the ability to balance craft on flagship work with the fast turnarounds and high volume of agile creative.
- A commercial mindset - comfortable connecting creative decisions to performance metrics and brand growth, not just aesthetic or craft rationale.
- An AI-native approach - a working POV on AI creative tooling and how its reshaping creative production, brand discovery and distinctiveness.
- A confident, low-ego leader who can hold a creative point of view under pressure, give and receive direct feedback, and operate as a peer to senior cross-functional partners.
- Comfortable both as a strategic leader (defining vision, championing direction) and a hands-on creative authority (approving briefs, shaping work, holding the bar).
- B2B marketing experience is a plus (Motorway's creative spans both car seller and dealer audiences).
Other
- Motorway is the UK’s fastest-growing used car marketplace - our online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our award-winning, technology-led approach has redefined the experience of selling a car. Motorway is backed by some of the world’s leading technology investors, having raised £143 million in Series C funding.
- This is a unique opportunity to join a fast-growing scale-up at a crucial phase of growth and help change an industry for the better.