Happl
Business Development Representative
4mo ago
EuropeRemotelead_generationpipeline_managementcustomer_engagement
First point of connection between Happl and future customers, creating opportunities and building pipeline for business growth.
Responsibilities
- This role sits within Happl’s Go-To-Market (GTM) team, working closely with Sales, Marketing, Product, and Leadership to drive our next phase of growth.
- As a Business Development Representative, you’ll be the first point of connection between Happl and future customers. You’ll identify and engage forward-thinking companies, open meaningful conversations with HR and Finance leaders, and build the pipeline that powers our expansion.
- You’re not just generating leads, you’re creating opportunities, building relationships, and helping organisations discover a better way to support their people. Your work will directly shape Happl’s growth and play a key role in scaling a new category of employee benefits infrastructure.
Conditions
- At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform.
- Happl is backed by leading investors such as YCombinator, 6Degrees Capital, and more, known for backing leading companies such as Deel, Rippling, Airbnb, Coinbase, Dropbox, and most recently was awarded a place in the UK’s top 100 startups for 2026.
- Help shape the future of employee benefits
- Competitive base salary and commission
- Meaningful equity in an early stage growing business
- Flexible hybrid working from day one
- Access to your own Happl benefits platform
- Optional enrolment in Private Health Insurance
- Optional enrolment in Dental insurance, including family cover
- A flexible Wellbeing budget to spend on whatever wellbeing means to you
- Learning & Development (L&D) allowance
- Pension scheme from day one
- Rapid career progression in a scaling commercial team
- A genuine opportunity to influence how we sell, not just what we sell.
Other
- Owning the top of Happl’s sales funnel, creating high-quality pipeline that fuels our growth
- Identifying and engaging ambitious companies ready to modernise their employee benefits
- Opening conversations with HR, Finance, and executive leaders at high-growth and enterprise organisations
- Building strategic target account lists and executing thoughtful, high-conviction outreach
- Creating opportunities through calls, email, LinkedIn, events, and creative outbound campaigns
- Partnering closely with Account Executives to convert opportunities into customers
- Becoming an expert in Happl’s product, market, and customer pain points
- Using modern GTM tools, data, and AI to work smarter and maximise impact
- Feeding insights back to product and leadership to shape our GTM strategy and positioning
- 2+ years experience in a BDR, SDR, sales, or customer-facing role (SaaS or startup experience is a plus)
- Highly motivated, ambitious, and excited by the opportunity to build something early
- Confident communicator, comfortable speaking with senior stakeholders (HR, Finance, leadership)
- Curious, coachable, and eager to learn about sales, startups, and the employee benefits space
- Organised and disciplined, with strong attention to detail and follow-through
- Comfortable using modern tools (CRM, LinkedIn, email, and AI tools like ChatGPT)
- Self-starter mentality, with a strong sense of ownership and accountability
- Ambition to progress into Account Executive or senior commercial roles as you grow
- If you don’t meet every requirement but feel this role fits your trajectory, we’d still love to hear from you.
- Call 1: 20-min Intro call with Ben (COO & CoS)
- Call 2: 30-min deep dive with Keith (CCO)
- Short Task
- Call 3: 30-min deep dive with Ben T (CEO & Founder)
- Location: London, Waterloo Team: GTM Working arrangement: Hybrid (3+ Days in Office)
- #BS-L1