Adapty
Senior User Acquisition Manager
5d ago
WorldwideSeniorRemoteC1meta adstiktok adsgoogle adsapple search adsappsflyeramplitudepower bitableau+1
Adapty is a fast-growing B2B SaaS platform that helps app developers maximize revenue via in-app purchases and paywalls. The company is seeking a Senior User Acquisition Manager to manage performance marketing at scale, impacting global growth.
About the company
- Adapty powers 20,000+ mobile apps and processes $2B in subscriptions annually.
- We’re a fast-growing B2B SaaS platform helping app developers maximize revenue through in-app purchases and paywalls.
- Backed by 500 Startups and Surface Ventures.
Responsibilities
- Manage full lifecycle of paid campaigns: creative → launch → optimize
- Drive user acquisition via Meta, TikTok, Google Ads, Apple Search Ads
- Scale campaigns with $100K+ / month budgets, focused on ROAS and efficiency
- Build and optimize acquisition funnels using behavioral data (AppsFlyer, Amplitude)
- Lead creative testing: formats, hooks, UGC, performance creatives
- Collaborate with clients and internal teams to align UA with product goals
Requirements
- 3+ years in mobile app user acquisition(subscription/web-to-app experience preferred)
- Proven track record scaling performance campaigns profitably
- Expertise in Meta, Google, TikTok Ads with large-budget experience
- Strong analytical skills: Google Sheets, Power BI/Tableau, AppsFlyer, Amplitude
- Fluent English (client & team communication)
- Experience building UA processes from scratch — big plus
Found in@young_relocate,@wantapply_marketing