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SkelarSkelar

Senior PPC Manager - Leaply

1mo ago
EuropeSeniorRemote
SkelarSkelar

Senior PPC Manager - Leaply

1mo ago
EuropeSeniorRemotegoogle adsgoogle analytics 4tableauamplitudeairtablenotionslack

Drive growth of Google user acquisition channel through creative testing and campaign scaling.

Responsibilities

  • Channel development. Drive Google to the next level — identify the next campaign types, targeting approaches, and funnel configurations that unlock scale.
  • Creative-led testing. Lead structured, high-volume creative testing. Read the signals, identify winners, and work directly with the creative team to influence direction based on performance data.
  • Performance analytics. Monitor all KPIs in Google Ads and BI tools. Turn data into clear next steps — not just reports.
  • Competitive and platform intelligence. Track industry trends, competitor angles, new formats and platform updates. Proactively translate insights into testing opportunities.
  • Automation and efficiency. Use existing automation infrastructure — and build on top of it. Design autorules, scripts, and workflows that reduce manual workload and speed up iteration.
  • Cross-team collaboration. Work closely with the Meta UA team and marketers from other businesses to share learnings and move faster.

Requirements

  • Experience : 2+ years of hands-on Google Ads experience with strong results in web subscription funnels, with a track record of scaling monthly budgets to $1M+.
  • Channel depth : strong hands-on knowledge of Demand Gen, Display, and Search.
  • Performance marketing mindset : you think beyond campaign settings. You understand funnels, conversion logic, offer mechanics, and how UA decisions connect to LTV and business outcomes.
  • Creative thinker : you understand what makes a high-performing visual creative — hooks, structure, offer framing — and you use that to drive testing strategy, not just execution.
  • AI and automation-native : you've built or worked with automation workflows that actually ship — autorules, scripts, AI-assisted pipelines, or similar. You default to building systems, not doing things manually. Shipped at least one AI workflow with a measurable impact.
  • Numbers-driven : fluent in CPA, ROAS, LTV. You explain performance through data, not gut feel.
  • Detail-oriented : structured, accurate, high ownership of your own work.
  • English : B2 or higher.

Nice to have

  • Familiarity with Meta UA — understanding the broader paid acquisition picture is a big plus.
  • Experience with AppLovin or Snapchat.
  • Background in wellness, fitness, or subscription health apps.

Other

  • Hi! We're Leaply — a fast-growing wellness ecosystem on a mission to make healthy living effortless for millions of people. Our vision: a future where healthy lifestyle happens on autopilot. Launched in 2024, we've scaled rapidly across the US, Europe, and LATAM — and we're just getting started.
  • At Leaply, ownership beats job titles and impact beats process. We move fast, test relentlessly, and build things that actually change how people feel every day.
  • Google is our second UA channel. Demand Gen is live — the infrastructure is in place. The next stage is to scale Demand Gen and unlock new campaign types — and build Google into a channel that rivals Meta in performance and ambition.
  • As User Acquisition Manager (Google), you'll join a small UA team and drive Google's growth trajectory. You'll bring structure to what's early-stage, drive performance through creative testing and smart campaign architecture, and have direct influence on a channel that will become one of the company's core growth engines.
  • Google Ads, Google Analytics 4
  • Tableau and Amplitude
  • Airtable
  • Notion and Slack for collaboration
  • AI and automation tools (scripts, autorules, n8n, and others) for efficiency and scale
  • Real scale : you'll help take Google from early-stage to a channel that rivals Meta in performance and ambition.
  • Ownership : you'll shape how Google performs as a channel, with direct access to the CMO.
  • Speed : we test aggressively and move fast — no bureaucracy between a hypothesis and a live test.
  • AI and automations : existing pipelines to build on — and room to design your own from scratch.
  • Growth : clear path to leadership tied to outcomes, not tenure.
  • Scope : start with Google, grow into a multi-channel UAM as the business scales.
  • Compensation : competitive, tied to the impact you create.
  • Network : access to SKELAR communities across UA, Marketing, Product, and Engineering — 13+ B2C businesses.
  • Mission : help people build healthier habits every day, at scale.
  • Leaply is backed by SKELAR, a venture builder with 13+ successful B2C businesses. Beyond business, we support the SKELAR Foundation, a charitable initiative created by employees to support the Ukrainian Armed Forces.
  • Join us in building the next big thing!
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