Tapcart
Demand Gen Director
2w ago
190000 –220000 USD / yearUSADirectorRemotedemand generationb2b saasai-powered marketingmarketing strategygtm planningbudget management
Senior marketing role responsible for owning and scaling demand generation and contributing to broader marketing strategy and team leadership.
Responsibilities
- We're looking for a Director of Marketing (or Director of Demand Gen, depending on your background) to join our growing team at a pivotal moment in Tapcart's growth. This is a senior role that requires someone who can think at a strategic level and execute at a rapid pace.
- You'll be a key partner to the Head of Marketing, owning our demand generation engine while also contributing to broader marketing strategy, GTM planning, and team leadership. This is a classic startup marketing role with a director-level scope: you'll shape how we grow, manage real budget, influence how the team operates, and get your hands dirty doing the work.
- The ideal candidate has a strong demand gen and B2B SaaS background, a genuine command of AI-powered marketing systems, and the strategic instincts to evolve our positioning and GTM approach as the business scales.
Nice to have
- Experience in the Shopify or DTC e-commerce ecosystem
- Hands-on experience with Apollo, Zapier, Clay, or similar GTM tooling
- Background spanning both brand and performance marketing
- Familiarity with programmatic SEO or content-led growth strategies
- Prior experience hiring or managing marketing team members
- This position is not eligible for visa transfer or sponsorship.This position is remote eligible in the following states: AL, AZ, CA, CO, FL, GA, IL, MA, ME, MI, NV, NJ, NY, NC, OH, OR, PA, TN, TX, UT, VA, WA
- COMPENSATION DETAILS: This role includes a base salary, bonus, and equity as part of the total compensation package:
- Base salary range: $170,000-$180,000
- Bonus: Up to 25% of base salary
- Equity : Competitive equity package
- All final compensation details are based on experience.
Conditions
- 💰 Financial Wellness
- 401(k) plan and equity grants for all full-time employees — because we grow together
- Competitive compensation with room to grow
- 🏥 Health & Wellbeing
- Affordable, high-quality medical, dental, and vision coverage
- Mental health support via Headspace and Talkspace, ensuring your whole self is supported
- 🛋 Flexibility & Time Off
- Flexible PTO policy — take the time you need to rest and recharge
- 11 paid company holidays
- Work remotely
- 🛒 Work-Life Balance with a Tapcart Twist
- One-time home office setup stipend to get you started
- Recurring merchant shopping stipend so you can experience the magic of Tapcart like our customers do
- We're a Santa Monica-based tech company with the energy of a startup and the momentum of a market leader. At Tapcart, we believe building great products starts with building an environment where passionate people can thrive.
- Since our $50M Series B in 2021, we've continued scaling our platform and our community of merchants. Backed by world-class investors and trusted by leading eCommerce brands, we're on a mission to redefine mobile shopping — and we're just getting started.
Other
- Tapcart is the leading mobile app platform for the world's fastest-growing Shopify brands. We help marketers and eCommerce teams strengthen their brands and create differentiated customer experiences through a direct mobile channel.
- Our platform powers mobile shopping for over 50 million consumers and processes more than $8 billion in revenue annually. Brands like Béis, Aviator Nation, and Ruggable trust Tapcart to turn mobile traffic into high-retention, high-growth relationships — with mobile apps launched in hours, not months.
- Own and scale our demand generation engine: You'll take full ownership of multi-channel pipeline generation — paid media, email, events, content, partner channels, SEO/AEO — with accountability for qualified pipeline and ROI. You know how to build a demand program that compounds over time, not just one that spends budget.
- Bring strategic marketing leadership to the team: You'll help define Tapcart's marketing strategy at the category level — refining our ICP targeting, messaging, campaign architecture, and go-to-market approach. You'll be someone the Head of Marketing can think out loud with and hand the keys to (and vice versa).
- Build and optimize GTM systems: You'll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs. You build things that work while you sleep.
- Use AI to 10x our output: You'll be at the forefront of AI-driven marketing, deploying tools and automations that multiply the team's output — from trigger-based outbound and content systems to workflow automation and performance analysis. You build with AI, not just use it.
- Cross-functional collaboration and leadership: You’ll driving alignment with Sales, Rev Ops, Product, and CS and contribute to how we structure and prioritize as the teams grow. You're a player-coach who makes the people around them better.
- Connect brand to pipeline: You'll ensure Tapcart's campaigns and content aren't just producing impressions, they're producing pipeline. You'll collaborate on brand positioning and campaign concepts while holding yourself accountable to business outcomes.
- Proven demand generation leadership: You've owned multi-channel demand programs in a B2B SaaS environment and have a track record of building qualified pipeline. You've managed real budgets and can speak the language of marketing and sales metrics/KPIs.
- Strategic marketing instincts: You can zoom out and develop a positioning framework or GTM strategy, then zoom in and execute a campaign. You're not purely a performance marketer — you understand brand, narrative, and how they compound with paid and organic channels.
- AI-powered operational leverage: You use AI tools to build systems and workflows — automating research, enrichment, content production, and reporting — not just to write copy faster. You can evaluate new tools quickly and deploy them with purpose.
- Deep marketing tech fluency: You have strong working knowledge of HubSpot (or a comparable MAP) and can build workflows, lifecycle programs, and reporting dashboards from scratch. CRM hygiene and attribution aren't afterthoughts for you.
- Strong analytical instincts: You're fluent in funnel metrics, pipeline reporting, and performance analysis. You can pull your own data, identify what's working, and make the case for shifting resources with confidence.
- Leadership and cross-functional credibility: You've influenced without full authority — working across Sales, Rev Ops, Product, and Leadership to align on goals and get things done. You're a clear communicator who builds trust quickly.
- Startup operating mode: You're energized by fast-moving environments where priorities shift, budgets are tight, and results are what matter. You don't need a large team to operate at a high level — you know how to multiply your own output.