Lemfi
Head of Francophone Africa
5d ago
WorldwideHeadRemote
Lead commercial strategy and growth for LemFi's Francophone African market segment, managing P&L, team, partnerships, and product launches to drive revenue and margin targets.
Responsibilities
- LemFi moves money for Francophone diaspora communities across Sub-Saharan and North Africa — corridors that are high-stakes, fast-moving, and deeply underserved. As Head of Francophone Region, you will own the full commercial outcome for these markets: the P&L, the team, the partnerships, and the product launches that unlock the next phase of growth. You will report to the Head of Africa, lead a growth team distributed across Europe, and carry direct accountability for take-rate, revenue, and margin targets across two distinct sub-regions.
- This is not a strategy-only role. You will set the regional direction and then get into the detail — pricing corridors, signing payout partners, launching cash pick-up in North Africa, deepening penetration in established Sub-Saharan markets. You will be the internal voice of the Francophone region, shaping product roadmaps and go-to-market decisions, and the external face of LemFi to partners and regulators. If you want ownership, complexity, and a seat at a table that genuinely matters, this is it.
Requirements
- Professional fluency in French and English — written and spoken; you can run a board meeting in either language.
- Proven P&L ownership in a fintech, payments, or remittance business — you have hit take-rate, margin, and revenue targets and can show the numbers.
- Track record leading and scaling commercial or growth teams across multiple countries, ideally in a high-growth, distributed environment.
- Deep knowledge of Francophone African markets — Sub-Saharan and North Africa — including the regulatory, cultural, and competitive dynamics that actually matter.
- Demonstrated success building commercial partnerships, including payout networks, cash pick-up infrastructure, or comparable fintech distribution channels.
- Strong analytical instincts — you set strategy from data, not instinct, and you can translate complex performance signals into decisive action.
- Willingness and ability to travel across the region and Europe regularly as the business demands.
Nice to have
- Experience launching new markets or products from zero in Francophone Africa (North Africa a particular plus).
- Existing relationships with payout partners, regulators, or banking counterparts across the region.
- Familiarity with using AI tools (e.g. LLMs, data copilots) to accelerate commercial analysis, market research, or operational workflows.
Conditions
- Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this.
- At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions. You can connect with us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play .
Other
- LemFi (Series B) is building the go-to financial app for the Global South.
- Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live.
- What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth.
- With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity.
- Own the Francophone region P&L end-to-end — revenue, take rate, margin — and make the calls needed to hit targets, including pricing, resource allocation, and partner decisions.
- Lead and scale the regional growth team across Europe: set goals, build a high-performance culture, hire great people, and cut loose anything holding the region back.
- Launch new products across North Africa — starting with cash pick-up — from market entry through to real adoption, working hand-in-hand with Product and Operations.
- Scale existing products across Sub-Saharan Francophone corridors: deepen penetration, improve retention, and turn insight into commercial action.
- Set and oversee the partnership strategy — payout partners, banks, agent networks, fintechs — ensuring every relationship delivers network coverage, commercial value, and compliance.
- Drive user acquisition and activation across online and offline channels, ensuring growth and marketing strategies land with Francophone diaspora and in-market audiences.
- Use data and AI tools to model performance, sharpen forecasts, and bring the region's voice clearly into product, pricing, and go-to-market decisions across the wider business.