Zefir
Acquisition Lead, Performance Marketing
6d ago
75000 –85000 EUR / yearEuropeLeadgoogle adsmeta adsgtmseoperformance marketingcontent strategyattribution
Lead the full acquisition engine end-to-end for growth, managing paid channels, SEO, and partnerships with a large budget.
About the company
- Zefir is building an AI autopilot for home sales in Europe, starting in France: an AI agent runs the entire sale and purchase journey end-to-end, orchestrating local brokers, portals, buyers, and documents.
- Backed by over $55 million from top-tier investors like Sequoia Capital, we're committed to accelerating life changes for millions of current and future European homeowners.
Responsibilities
- Acquisition is the engine that feeds Zefir's entire funnel — from a seller's first estimate request to a signed mandate. As Acquisition Lead you'll own our full acquisition engine end-to-end: every paid channel today, a brand-new SEO motion to build, and our lead-generation partnerships — backed by an eight-figure budget and the measurement rigour that proves what's actually driving incremental growth. You'll manage a Content Strategist and a bench of freelancers, and work daily with Sales, Brand and Product.
- Build scalable, defensible growth across every channel — architect the full-funnel acquisition strategy across all paid channels, a greenfield SEO/organic motion, and lead-gen partnerships that compound into a moat.
- Own day-to-day performance and budget — run and optimise acquisition to hit targets; own an eight-figure budget, steering on segment-level economics, not blended averages. Master the platforms (Google Ads, Meta Ads and others) and the tracking stack (GTM, server-side, attribution).
- Make measurement and experimentation your edge — design a rigorous incrementality framework (geo-lift, control groups) to know what truly drives growth vs. what the platforms claim.
- Lead the team and partners who execute — grow a Content Strategist and a bench of freelancers and agencies to a high bar; own lead-generation partnerships end-to-end.
Requirements
- ~8 years in paid and performance marketing and growth, measured by the scope and budget scale you've handled, not a strict year count.
- Deep multi-channel paid expertise, plus the ability to stand up SEO/organic and structure lead-generation partnerships.
- Deeply analytical, comfortable designing experiments and reading incrementality (geo-lift, control groups, uplift).
- An operator and owner who builds scalable systems autonomously and leverages no-code and AI where useful.
- Experience managing in-house contributors and a bench of freelancers and agencies to a high bar.
- A segment-level economics mindset, humility, and strong team spirit. Fluent in English and French.
Other
- Get deep on the funnel, budget and tracking stack, and find where the economics actually live.
- Kick off account structuring and audience segmentation, the immediate priorities.
- Set the measurement baseline (attribution and first incrementality tests) and a channel roadmap.
- ~€10M acquisition budget on a single market: meaningful scale and direct impact on the P&L.
- A high-performance, low-politics environment, surrounded by small teams of highly skilled people.
- Real autonomy and budget to build a lasting competitive advantage.
- Competitive salary : You can run your own simulation with our salary calculator .
- BSPCE (Stock Options) : Available for everyone, with monthly vesting after year one, over a 4-year period.
- Healthcare plan : Full coverage with Alan for team members, their partners, and children.
- Office in Le Peletier, Paris (9th arrondissement) : With flexible remote work options.
- Swile meal card : €11 per worked day.
- Swile mobility card : €42/month to support sustainable transportation (metro, carpooling, biking…).
- Team events : Monthly Mixers to connect and share good times, and quarterly All Hands to celebrate wins across the company.
- 🏔️ Steep Mountains Are Steep: Setting ambitious goals and working hard to achieve them.
- 🌊 Ride Reality: Actively seeking challenges and thriving by adapting flexibly to changes.
- 🏀 Play for the Front of the Jersey: Prioritizing team success over individual recognition.
- We welcome applications from anyone, regardless of background, gender, sexual orientation, religion, age, or experience. Our team values authenticity and diverse perspectives.
- For all roles, our interview process emphasizes hands-on exercises, case studies, or discussions about specific examples of your previous work. We ensure objectives and expectations are clearly communicated at every step.