Workyard
Editorial Writer
5d ago
WorldwideRemotepr
Produce PR and media content including press releases, guest posts, white papers, and blog content for a SaaS company in the construction industry.
Responsibilities
- PR and media content is the primary output of this role. You write the copy that the Community and Outreach Specialist pitches and places: press releases, guest posts, expert quotes, contributed statements. You also write white papers and lead-gen assets that the sales and marketing team draws from. Blog and editorial content fills the gaps when PR and reports are not in active production.
- This is not a content strategy role. Priorities, briefs, and direction come from content leadership. Your job is execution: research depth, writing quality, structural accuracy, and delivery on time. The Community and Outreach Specialist is counting on copy that is ready when they need it.
- Write press releases, guest posts, expert quotes, and contributed statements based on briefs, and deliver on the timeline the outreach team needs. Late copy breaks the placement pipeline.
- Write white papers based on briefs and research direction from content leadership.
- Produce other gated assets (e.g., guides, industry reports, ebooks) as needed to the same standard of depth and rigor as white papers.
- Write thought leadership articles for publication in LinkedIn Pulse and similar platforms, wherever there is a clear audience.
- Write for professionals reading for insight, not for a search audience. The goal is authority and consideration among decision-makers in construction and field services.
- Produce full drafts of long-form blog and SEO content from outline to completion, following structural and formatting guidance for SEO and AEO.
- Research technical topics relevant to our audience: labor laws, construction workflows, software functionality, payroll processes, and competitive alternatives.
- Identify content gaps or update opportunities and surface them to content leadership.
- Work with the data analyst where relevant to make sure statistics and claims are accurate and current.
Requirements
- You have 2 to 4 years of professional writing experience with a portfolio that spans more than one format. Blog posts alone are not enough. We expect examples of PR writing, white papers, or long-form editorial.
- You have written for a technical or industry-specific audience before. Construction experience is not required, but the ability to learn a specialized space quickly and write about it credibly is.
- You understand SEO and AEO from a writer's perspective (structure, heading hierarchy, answer-first formatting), and how LLMs retrieve and cite content.
- You know that a blog post is not a white paper, and a thought leadership article is neither. You write differently for each.
- You are familiar with Wordpress and/or Webflow for publishing and can handle metadata and basic CMS tasks without support.
- You are accountable to deadlines. Multiple formats means multiple pipelines, and late copy blocks people downstream.
- You take direction and feedback cleanly, and revise without making it a negotiation.
- You are comfortable being evaluated on the quality and performance of the finished content, not on word count or hours spent.
Other
- Workyard is a growing startup focused on the U.S. construction and trades markets, operating in an industry where $300 billion is spent annually on labor. We build SaaS technology that helps construction companies manage their workforce, bringing trust, transparency, and accountability to a space that has historically had very little of either.
- With a strong core product and a multi-product roadmap ahead, we are hiring an Editorial Writer to produce the content that earns Workyard credibility in search, in AI-driven answer engines, and with the decision-makers who buy software for construction teams.
- This is a fully remote, hands-on writing role sitting within the content team and reporting to the Head of Content.
- PR content running on schedule (press releases, guest posts, and expert quotes) delivered to brief and on time.
- First white paper draft in progress or delivered, with a clear handle on the format and audience.
- Blog and SEO content producing at the pace and quality content leadership expects.
- White paper published and in use by the sales and marketing team.
- Thought leadership articles live across at least two platforms, contributing to Workyard's visibility with decision-makers.
- A consistent record of on-time delivery across all formats, with no downstream delays caused by late copy.
- Workyard's written content (across PR, thought leadership, and long-form SEO) is a credible, compounding asset contributing to organic visibility and LLM citations.
- The content pipeline runs cleanly because briefs are followed, deadlines are met, and copy arrives ready to use.