Firecrawl
Technical Head of Marketing
3mo ago
180000 –240000 USD / yearUSAHeadRemoteseocontent marketinggrowth marketingpartnershipsperformance analysis
Lead the growth engine and marketing operations focusing on user acquisition and activation across multiple channels including content, SEO, product marketing, and partnerships.
Responsibilities
- Own weekly signup pacing and growth across core acquisition channels — you're accountable to the number, not just the strategy
- Build a defensible signup mix across SEO/GEO, partnerships, brand, and other durable channels that compound over time
- Run cross-channel planning, prioritization, and execution — including managing channel owners across content, PMM, partnerships, brand, and distribution
- Run weekly performance reviews: diagnose misses, identify what's working, and ship corrective action plans fast
- Partner with product and engineering on activation, onboarding, and growth constraints that live outside marketing's direct control
- Keep Eric focused on strategy and major bets — not on stitching the whole machine together week to week
Requirements
- A true operator, not a strategist. You've owned a growth number before — not advised on one. You know the difference between a channel that's underperforming and a channel that needs to be killed, and you make that call without waiting for someone else to tell you.
- Experienced running marketing for a technical or developer-facing product. You understand how developers discover tools, evaluate them, and decide to actually use them. You've built growth systems for an audience that hates being marketed to.
- Strong management instincts. You can run a team with a mix of channel specialists, create cadence, drive accountability, and keep everyone moving in the same direction — without needing perfect information to do it.
- Fluent in modern distribution. SEO/GEO, content, product launches, AI-native discovery — you have real operational depth across multiple channels, not just talking points.
- Good messaging taste. You're not a pure brand specialist, but you know what good looks like. You can maintain a high bar across everything that goes out without being the bottleneck.
- Comfortable working directly with founders. No marketing committee. No approval layers. You'll have a direct line to Eric and be expected to push back, make calls, and own the outcome.
- Backgrounds that often do well: head of growth or marketing at a developer tools or API-first company, early marketing leader at a PLG SaaS startup, founder-marketer who built a growth engine from scratch.
How to apply
- Application Review — Send us your work: a growth channel or system you've owned, a team you've built, or a number you've hit. A quick note on what you'd want to understand about Firecrawl's current growth before you started.
- Intro Chat (~20 min) — Quick alignment call. We'll talk about what you've built, how you run channel teams, and what you'd prioritize first.
- Deep Dive Chat (~60 min) — Walk us through a real example: a time you ran a multi-channel growth operation and had to diagnose and recover from a miss. Then a live scenario — how would you think about building a defensible signup mix for Firecrawl from where we are today?
- Founder Chat (~30 min) — Culture, pace, ownership, and how you like to work. Time for your questions too.
- Paid Work Trial (1–2 weeks) — Dig into a real growth problem: audit our current channel mix, identify the biggest lever, and present a 30-day plan. We evaluate on how you diagnose, how you prioritize, and whether your plan would actually move the number.
- Decision — We move fast after the trial.
- If you want to own the growth machine behind one of the fastest-growing developer tools on the internet — and you're ready to be accountable to the number, not just advise on it — this is your shot.
- 👉 Apply now.
Other
- You'll own the growth engine behind how Firecrawl acquires and activates users — across content, SEO/GEO, product marketing, partnerships, social, and emerging agent-first distribution channels. This is not a narrow channel role. You'll run the operating system behind our signup growth: pacing, channel mix, performance diagnosis, prioritization, and team execution. You'll work closely with Eric, who owns growth strategy and the major bets, while you own turning that strategy into a machine that performs every single week.
- Salary Range: $180,000 to $240,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living.)
- Equity Range: Up to 0.15%
- Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10)
- Job Type: Full-Time
- Experience: 5+ years in marketing or growth leadership at a technical or developer-facing product
- Visa: US Citizenship/Visa required
- Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we've hit 8 figures in ARR and 120k+ GitHub stars by building the fastest way for developers to get LLM-ready data.
- We're a small, fast-moving, technical team building essential infrastructure superintelligence will use to gather data on the web. We ship fast and deep.
- Marketing leaders who are great at strategy decks and weak on execution
- People who need a fully-staffed team under them before they can move the needle
- Anyone who mistakes activity — campaigns launched, emails sent, content published — for growth
- We're a small team doing a lot. Roles here are loosely defined on purpose — you'll own things that don't have a clear owner yet, and that's a feature, not a bug. If you need your scope fully defined before you can move, this probably isn't the right fit. If you want to build something that matters inside one of the fastest-growing AI infrastructure companies in the world, let's talk.
- Salary that makes sense — $180,000–$240,000/year (SF, U.S.-based), based on impact, not tenure
- Own a piece — Up to 0.15% equity in what you're helping build
- Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge
- Parental leave — 12 weeks fully paid, for moms and dads
- Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human
- Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally
- Team offsites — A change of scenery, minus the trust falls
- Sabbatical — 3 paid months off after 4 years, do something fun and new
- Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works
- Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs
- Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind
- Doctegrity telehealth — Talk to a doctor from your couch
- 401(k) plan — Retirement might be a ways off, but future-you will thank you
- Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit
- Pet insurance — Because fur babies are family too
- SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy
- E-Bike transportation — A loaner electric bike to get you around the city, on us