Doinstruct
Sales Development Representative (SDR) (f/m/x)
1mo ago
57000 –67000 EUR / yearEuropeRemotecold-callinghubspot
Role focused on cold-calling mid-market and enterprise companies to qualify leads and book meetings that convert into deals.
Requirements
- You don't need years of sales experience, but you do need some. And you need to take phone conversations seriously, not just be willing to make them.
- Some hands-on experience in sales or outbound customer-facing work
- You pick things up fast and apply feedback, not just acknowledge it
- You're comfortable on the phone with strangers and can hold a real conversation without a script to fall back on
- Fluent German, functional English
- You know where you want to go (AE, commercial, whatever it is), and you're honest about it
Other
- Most SDR jobs are about volume. Dial fast, pitch fast, get the meeting. That's not what we do.
- Our SDRs run calls that go 15 to 30 minutes, mapping a prospect's pain, tying it to real business impact, and building a case worth someone's hour before an AE ever sees a meeting in their calendar. If a meeting doesn't meet that bar, the AE rejects it and sends it back to the SDR. That feedback loop is what keeps the standards high.
- If you want to jumpstart your sales career & actually learn the craft instead of just grinding dials, this is the role.
- This is a cold-calling role. The phone is the primary tool, not a fallback after email and LinkedIn haven't worked. You'll be calling into mid-market and enterprise companies (150-5,000 employees), reaching people who didn't ask to hear from you, and turning those conversations into qualified pipeline. The goal is booking meetings that convert into deals.
- Run qualification calls long enough to understand what's actually broken in a prospect's business
- Build a pain chain: connect the symptom to the root cause to the cost, before handing anything to an AE
- Follow up on accounts that don't pick up — and find a smarter angle when the obvious one doesn't work
- Do enough research before a call that you're not learning the basics during it
- Keep HubSpot accurate so your pipeline reflects reality, not optimism
- Work closely with your AE so what you hand off actually lands
- You won't be measured on dial counts. If you're good, you won't need 150 calls a day to hit your number. What you will be measured on is whether the meetings you book actually progress, and you'll know pretty quickly when they don't.
- You'll also deal with accounts that have been approached before, contacts who've heard the pitch, and gatekeepers who've mastered the brush-off. Persistence here doesn't mean calling 50 more times. It means finding a different angle, a better entry point, a reason for them to pick up.
- You'll get coaching from one of Germany's top sales trainers (Jiri) alongside day-to-day learning from an SDR lead who's among the best in the country
- Your pipeline is visible, and your impact is direct, with no ambiguity about whether you're contributing
- Honest culture: we tell people what's working and what isn't, in both directions
- 400+ customers, Series A funded, <2% churn: the product is a genuine must-have, which makes your job easier
- ____
- At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.
- Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.
- We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _
- For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at